STYLE
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Bata, India’s leading footwear retailer and manufacturer announced the opening of its First Global Concept Store in India at The DLF Place, Saket. This season Bata takes inspiration from getting out of the ordinary and embracing a change. As part of this campaign the brand will be offering an amalgamation of different colors, materials and styles in its spring catalog. The store has been completely revamped and re-done to suit the needs of its customers. The new Bata store is made as per the brands global store format, designed by experienced designers and architects, using the latest retail techniques and the best quality of furniture to enhance the store’s layout and provide an attractive product display. The new Bata store creates an aesthetically designed ambience with an attention to detail on the ceiling, façade, flooring and multimedia features. The new format also makes the store more inviting and inspiring with the exciting new fashion displays.
BATA continues the
tradition of innovation and re-discovering as they dedicate themselves
to discovering new shoe materials, new technologies and discerning a
collection that matches comfort with style. The new
Bata store promises to offer a shopping experience like never before
with a revamped environment and a stylish range of shoes, bags and
accessories set against the backdrop of a carefully thought and creative
store layout. The key areas of change within the
store will be its unique branding, inordinate visual merchandising and
interesting back-drops.
The store re launch was
further amplified with an exciting new spring summer’14 collection
showcase via a fashion show at DLF Place Mall. The collection
highlighted the trends like cut-work detailing, bling, bolder
prints and textures, innovative designs, metallic trims and special
collections like Driver’s and Semi Ankle shoe styles with colorful
lining. This collection is a combination of style, different designs and
great amount of gratifying experimentation and encompasses
a wide mix of loafers, flats, heels, shoes, sneakers and floaters for
men, women, teens and kids.
An inspirational collection was also launched at the event called
The Bata Walks Green. It is a label given to the products
dedicated to dear Mother Nature. This project is a dedication not just
towards nature & ecological balance but also highlights the common
strength which is social and environmental conservation.
So the collection empowers the impact of green initiative in the most
subtle & elegant way. The shoes & accessories design are very
innovative & original. The materials used are all recyclable and
natural.
About Bata India
Bata has been holding a
unique place in the hearts of Indians for more than 80 years. Bata India
is the largest footwear retailer in India, enjoying a large market
share in the organized sector. It retails through
over 1,500 Bata Shoe Stores located in over 500 cities across India.For more information on Bata India, please visit
www.bata.in
