The general expectations that visitors have for websites have changed drastically over the years as a business site that only contains something of a description, and a few contact details would be useful in years gone by.
However, such a bland website today would have no ability to hold the attention of potential visitors and would inevitably fail in all regards. What's more, gone are the days when programmers and coding geniuses were the only professionals capable of crafting successful websites as the development of web building software has made it possible for anyone to craft a charming modern website.
Drive Sales With Add-Ons
If you have already created an essential professional website and your traffic levels seem to be slowly decreasing you may want to consider the benefits of using Squarespace plugins to take advantage of the incredible features that specific add-ons can bring to your website.
This will help you include add-ons such as video box lighting that will help draw the attention of your visitors. When determining the most practical add-ons to bring charm to your website, you can consider the following top options.
Sign-Up Option For Newsletters
If you haven't already noticed just how many websites out there have already added the option to sign-up to their weekly or monthly newsletters, you may be utterly unaware of only how useful this add-on is.
The principle is straightforward yet entirely effective for boosting traffic. The add-on generally appears on your home page and more often than not, in the center of the page to draw the most attention.
Visitors will then be able to provide their details to receive newsletters regularly from your business which will keep them in the loop regarding discounts and attractive sales, effectively generating leads without you having to put in much effort at all.
Display Of Social Accounts
Including a bright display of the social media accounts for your business will substantially improve your companies online presence, which directly enhances the authenticity of your brand. This type of add-on will effectively link each different platform of your online presence in one place which visitors can take advantage of to determine whether or not your products are what they are looking for.
Customer Support
Your website should include some form of customer support to ensure your visitors feel confident about your business and while providing a relevant email address for customers to query concerns is entirely necessary, including an add-on for this will be even more useful.
These add-ons are usually included with a call to action and allow your visitors to chat directly to a representative that can settle any concerns immediately or advise a most suitable product your business provides.
Marketing Your Blog
If your website does not currently have a blog, you may want to assess the crucial importance of having one to maintain site traffic. Marketing your blog can quickly be done on social media platforms and with the help of search engine optimization tactics.
It is crucial to ensure your blog is niche specific to be relevant to your business rather than just adding random articles that won't hold any significance to the purpose of your business.
