Building your presence on social media is not always easy, especially if you are entering a highly competitive or targeted industry. Without the ability to brand yourself properly or reach the right market, establishing yourself, your business, or your brand using social media quickly becomes overwhelming and at times, downright exhausting.
Increase Your Social Media Presence with These 6 Proven Ways
Using a few proven tips, learn how to increase your social media presence without boring or spamming your current following.
Brand Yourself on Social Media
Branding on social media is the first step to establishing your business, brand, or even yourself as a professional. Personal branding social media goes a long way, especially when you are using multiple platforms to reach your target audience.
When creating your brand's social media image, use the same username on all platforms to streamline your visibility and to match your website's official domain name. Upload a high-quality logo as your profile picture on each platform to prevent confusing users once they begin searching for you online.
Choose a voice that is right for your website, blog, and social media presence. Choosing a voice for a brand often depends on the type of audience you want to reach. If you are targeting white-collar professionals in their 50's, a corporate voice may be appropriate. However, if you are targeting teens or young adults who enjoy internet humor, a relaxed and personable tone is likely to resonate on a deeper level.
Content Marketing
Content is still king when it comes to establishing new brands. Create a content marketing plan that involves providing your followers and online visitors with unique and fresh perspectives within articles you publish.
Publishing exclusive content that covers relevant topics or subjects that are important to your demographic is a way to build a sense of community while also establishing your brand as trustworthy, authentic, and authoritative.
Influencer Marketing
Influencer marketing has recently become more popular than ever. With influencers on Facebook, Instagram, Twitter, Snapchat, YouTube, and even Pinterest, obtaining the selective exposure you need for your business and brand has never been easier.
Influencer marketing is the process of working with an individual who has a large following, often of more than hundreds of thousands, if not millions of online followers in specific industries or markets. If your brand involves the surfing industry, seeking out a famous surfer on Instagram to endorse your brand or to promote your company is a quick way to garner attention online and with the use of social media.
Host Contests and Giveaways
Hosting contests and giveaways is a great way to gain exposure for a business or brand using social media. Giving away your products or services while requiring users to share or include a specific hashtag is a quick way to spread the word of your social media presence.
When you host a contest or giveaway, consider showcasing submissions and winning entries to promote additional engagement and participation in future games or giveaways you create.
Create a Posting Schedule
Consistency matters when creating a social media presence for any purpose. Create a posting schedule to ensure you do not miss a new opportunity to share your page or updates with followers. Many social media platforms use algorithms that will reduce the amount of exposure a page receives the less it is updated. By creating a posting schedule or using an automation tool, keep track of recent updates and plan for future posts without forgetting.
Interaction and Engagement Matter
Brands that do not interact or engage with their audience are not likely to gain the respect of internet users. It is imperative to connect directly with your audience on social media. Respond to questions and inquiries and join the conversation to showcase your business or brand's transparency.
Increasing your social media presence does not have to feel impossible with actionable tips designed to maximize your online reach. Boosting your social media presence methodically is a way to ensure you are reaching the right audience without alienating current followers or loyal customers. With a few strategic marketing campaigns, gain valuable insight into the demands of your users to optimize your future marketing strategies better.
