For any online business, the conversion rate of your sales page is the key to making your business profitable. Increasing the conversion rate can make a huge difference to your bottom line. With that in mind, here are 5 tips and tricks to help you increase your conversion rate:
1. Create a catchy headline
One of the necessary steps to drawing traffic to your site is to have a catchy headline. The headline is what grabs the shopper's attention and makes them want to read the rest of the post. You need a strong, compelling and believable headline that promotes your primary product. Here are a few examples of headlines that draw visitors to your sales page:
Profitable tips for...
Top X Hacks for...
X Secrets of...
Everything You Need to Know About...
2. Create a compelling customer value proposition
Once you have grabbed the attention of prospective buyers and drawn them to your page, the next step is to create a compelling customer value proposition (CVP). The CVP is a short statement that addresses how your product differs from that of your competitor.
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When developing your site's CVP, start by making a list of your products, services and things about your company that make it unique. Once you have identified these factors, practice communicating them all in a single sentence. When you have a sentence that you are satisfied with, that is your CVP.
3. Make checkout a breeze
As a business owner, your one of the primary goal is to make it as easy as possible to purchase your products or services. Your users should not have to search all over your page to figure out where to click. The checkout process needs to be fast, intuitive and simplified. To accomplish this, start by reviewing your " buy" and " shopping cart" icons. They need to be vast and easy to find.
Next, take a look at your online shopping cart software. 1ShoppingCart payment processing systems offer secure payment processing with no hidden fees and real-time payments. It makes the e-commerce experience as easy for you as it is for your customers.
4. Take a look at your sales funnel
Remember that your goal is to walk customers through the buying process. Asking them to sign-up or purchase products too early in the process can kill your chance of converting that client. The most costly or complicated a product is, the more time a customer will need before they can commit to buying it. The goal of your sales funnels to remove as many of these obstacles as possible.
Try offering a demo or free trial before asking the customer to sign up for your product. It allows the customer to familiarise themselves with your product and creates a level of trust between your products and the customer. Offering a free trial or demo can significantly improve the chances of making a sale.
Another major mistake many companies make is overselling their product. Instead of creating sales jargon, focus your efforts on describing your product as clearly and succinctly as possible. When doing so, take care to emphasise what your product does and how it is useful to the customer. It will draw more conversions than complex, sale-focused language.
You put a lot of effort into creating a product or service that provides value to your customers. Incorporating some or all of these elements into your sales page can help you convert prospective buyers into satisfied customers.
