Many individuals have heavily invested in Instagram accounts and businesses are now also implementing Instagram marketing strategies that have translated to massive success.
If you haven't already invested in an Instagram account, then there are a lot of reasons why you should have done so. Below are some of the best ways you will benefit from investing in an Instagram account;
Inspires creativity
Companies that invest part of their marketing plan on Instagram usually discover new and different ways to stay relevant to their content. They want to portray a good image of their company and as well, maintain it. If you're going to build on your brand, you want to come up with creative ideas to draw attention from your audience. You also want to avoid being repetitive that is why you need to use the different Instagram channels there are to create content.
Users are growing every day
Social media's use has skyrocketed over the past years. Statistics have shown that there are over 800 million Instagram users. With these kinds of numbers, anyone intending to start a business can succeed with a well-planned Instagram marketing strategy. Out of these users, 500 million are daily active users, 34 percent of this number is millennials and 80 percent are users from outside the United States. This means that Instagram can be an excellent platform to grow an audience globally as well as market your business on a larger platform.
To make money
Making money is a good reason to invest in your Instagram account. A lot of businesses have successfully sold their products and services on Instagram. In fact, studies have shown that 72 percent of Instagram users purchase products on the social platform. This means that any business or brand has a shot at taking advantage of the platform to make money. To boot, users with large followings have been able to use the platform for influencer services successfully.
To engage with customers
One of the best ways to stay in touch with your customers is through social media. A lot of users are usually active on Instagram and could be an excellent way to engage with them. To reach out to a target audience then use hashtags relevant to the content you are posting. Also, you can purchase Instagram likes to boost your content: you can check out the Stormlikes review. By engaging with your customers, you will be able to provide more in-depth information about your business and clarify any questions they may be having about your product or service.
To keep tabs on your counterparts
You can use Instagram to keep an eye on what your competition is up to. You want to know how they're interacting with their customers and how often they launch campaigns etc. This way, you are aware of what they are using or doing to succeed in their campaigns and marketing strategies. By keeping tabs on your counterparts, you can implement better strategies to get ahead of them or tweak your current ones to catch up on what they are doing.
