Pest control services will always be needed because these small critters can damage property, creating unpleasant situations for homeowners or property managers. When a workplace or home is infested with bugs or rodents, a pest control company is called to come to the rescue.
So, you offer great services at affordable prices, but you're still struggling to obtain enough clients. This comes down to one thing: your marketing technique. You can have the most fantastic business in the industry, but without a solid marketing strategy, your company won't get the leads it deserves.
4 Best Tips for Marketing Pest Control Services
We researched to determine the most effective marketing strategies, and it came down to the 4 factors which we will cover in this post. How do you set your pest control business apart from the competition? Follow these 4 tips to increase your online presence.
1. Monitor Your Search Presence
Digital marketing makes it possible to look at what your customers are looking at. You can analyze when and where consumers are searching and learn how to impact their buying decision. Consequently, you'll be able to see what areas of your site are visited and which ones are not.
This is a comprehensive marketing strategy that successful pest control businesses are already using. It saves you as the business owner a lot of time trying to pinpoint why visitors are leaving your page.
There are several tools like Google Analytics and Google My Business that will help you identify consumer behavior, letting you know what is and isn't working. Looking into these services will get you one step closer to increased traffic and leads.
2. Manage Your Online Reputation & Reviews
When people can't think of a quality pest control service of the top of their head, they will go online to research what is being said about local companies.
The majority of people trust online reviews almost as much as personal recommendations! Reputation management and review marketing can help your business. Here are some ways you can market this area of your company:
- Engage with your current customers
- Maintain a trusted reputation
- Encourage customer contact
3. Try Paid Advertising
Being a part of this competitive industry requires a lot of advertising. Paid advertising brings significant benefits like ranking on top of search results, more sales, and reaching out to a broader market audience that can't be reached through organic search results alone.
Bedbugs, pests, and fleas are a nuisance, and many consumers go online seek help. But 9 times out of 10, they will not go past the first page of results. Paid advertisements catch the attention of these people, leading them to your company.
4. Optimize Your Site For Mobile
We're on our mobile devices all the time. Many people use the internet on their phone more than on their computer because it is more convenient. For this reason, it's essential that your site is accessible through mobile.
If you are unsure about how to customize and optimize your site for mobile use, consider hiring a professional site designer that can take care of your pest control site from top to bottom.
Final Thoughts
Customers looking for a pest control service will never land on your site if it's not visible on the web. Without a doubt, pest control marketing is essential to help your business grow. Following these four tips will increase your online presence and lead to more calls, and most importantly, more sales.
Navigating the digital world can be confusing, especially if you're not very tech savvy. If you're unsure how to market your business, consider outsourcing your marketing efforts. Hiring a professional will get your site on the right track to long-term growth.
