Marketing is one of the most crucial part of any business. There are multiple marketing strategies available today. Based on budget and effectiveness one has to select the best marketing strategy.
Compared to other marketing strategies customers are more available and responsive to Internet strategies because of the increase in usage of the Internet and advanced customer targeting options. Internet Marketing is the process of promoting a brand, products or services over the Internet.Internet Marketing helps a lot to make progress in Business by increasing the sales, decreasing the marketing budget and increasing the customers. Even if you're not running a business, you can still earn through Internet Marketing by working for some business firm. You don't require any special degree or expensive college courses with lengthy lectures to be a Digital Marketer. All you need is Internet connection and determination to learn. You can read the
There are different ways of Internet Marketing with different objectives:
Journal Review blog to learn from the case studies directly.
- SEO(Search Engine Optimization): Increase traffic from search engines, provides traceable results .
- PPC (Pay per Click): Generates traffic fast, cost Effective and allows you to take full control .
- Social Media Marketing: Improved Customer Service and Audience Insights .
- Content Marketing: Increase traffic from search engines. Improves brand Reputation, Decreased marketing costs, and compounding value
To Expertise in the field of Internet Marketing, it is advisable to Enrol in Certified courses. There are various Free and paid Certified Courses available to learn about Internet Marketing:
1) Google AdWords Certification by Udemy
Google AdWords is paid advertising or pay per click (PPC) advertising on Google. To be Google AdWords certified, all it takes is signing up for the Google certification program, and giving the (free) exam(s) offered by Google. The exams are quite difficult but studying for it makes them easier to crack.There are various courses available for these, but the smallest and easiest one is Google AdWords Certification by Udemy
This is two-day (paid) course provided by Udemy - It includes with step by step strategies to Ace the Exams, study guides, Crystal clear explanation about the exams, practice tests, various questions and explanations required to pass the exam, Cheat sheets and lifetime access to future updates.
The course puts you directly to work without going deep into the subject. It is Exam Oriented and prepares you 100% for the exams. It's Easy to Understand course which will definitely help you boost your career in Internet Marketing.
2) Google Analytics courses by Google
It is a FREE service provided by Google that helps you find complete statistics about the visitors to a website.
Google Analytics is:
Powerful customizable reports.
- Easy to connect to other tools.
- Send reports periodically via email.
- Export to Excel flawlessly.
- Powerful real-time reporting.
Google Analytics for beginners
It helps in understanding the basics right from creating an account to analyzing a report and campaign tracking.
Advanced Google Analytics
Once you are done with Beginner level you can go to Advanced level. It teaches about data collection, processing and configuration, and more complex analysis and marketing tools.
Google Analytics for Power Users
This helps you to learn and practice about actionable analyses and to track performance for business improvement
And many more levels. Once you are done with course, you will be able to know about site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits.
3) Inbound Certification by HubSpot
Inbound marketing is the easiest method to attract customers to products and services through content marketing, social media marketing, etc.It helps in growing your career, network, business, and productivity. The best way to learn about Inbound Marketing is through Inbound Marketing provided by HUBSPOT academy.It includes various videos about Inbound Marketing that makes the topic easier to understand and quicker to learn besides you can learn at your own pace and own time and take as much time as you want to learn.It provides with the Knowledge that can be used in day to day life thereby increasing your practice and this will automatically inspire you to learn new things and complete the session in less time
The best part about this course is that it's absolutely free. Even though the session is free.
- The presenters are Excellent.
- The content is right to the point.
- Downloading option keeps you in touch with the session all the time.
4) Digital Marketing Specialist by Simplilearn
The best of all courses is Digital Marketing Specialist by Simplilearn as it focuses on in-depth and advanced knowledge of digital marketing domains like search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
It has the power to transform even the beginner to a complete digital Marketer through its strong online lectures, live online classes conducted by multiple expert trainers, e-learning content of supreme quality, simulation exams, monthly mentoring sessions by experts, and other resources like real-world projects and virtual simulations.
This three-month course is good for laying the groundwork for knowing the basics of Digital Marketing. The course claims to make you completely "industry ready" fall candidate has to do work with full determination.
Above mentioned are certain digital marketing certification courses. It is necessary to be certified as it helps in:
- Developing the requisite skill.
- Making the Resume strong.
- Increasing the possibility of landing in your dream job.
- Increasing your exposure to Clients and companies.
- Impressing Customers.
- Increasing your chances of expanding your clients.
- Boasting a marketer's knowledge and credibility.
