Relationship of marketing to a business is compared to the relationship of our body to food. Marketing is the heart of the business. Every business is different so each has to offer marketing and development, which fits each unique business’s requirement. There are numerous ways of developing and marketing for any business but first lets find the true concept and definition of marketing.
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Marketing Definition:
This quote is selected from marketingpower.com.
“The following definitions were approved by the American Marketing Association Board of Directors:
Marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)”
21 Top Marketing Mistakes Business Owners Makes 1-4 of 21
- 1- Thinking advertising is marketing:
The biggest mistake most of businesses make is that they think advertising and spending money on this particular aspect is the only marketing way exist. This mislead business group only focus on advertising, which consequently when the desire result is not achieved at the end of the month, they complain of how much money they wasted away. Advertisement is merely one of many ways of marketing.
- 2- You don’t enjoy what you do:
As stated above Marketing has many ways and approach. The main marketing for your business is to love what you do. Nothing is better than your “Love what you do” attitude since it brings out your creativity, shows your talent and tells everyone how devoted you are. Your daily positive attitude defines the successful future of your business. The love of your business construe in your daily interaction with new clients, employee’s moral and making important and effective marketing decisions. To be a good marketer for your business, first rule is your care and love for what you do.
- 3- Don’t have a good business plan:
What is business plan?
The following quote is from entrepreneur.com
“A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement”.
Having a business plan is like having a map or “GPS” when traveling somewhere unknown. Many businesses start their business ignoring this very effective tool and get lost in the middle of the road. Every business plan states the exact details of the business concept and outlines clearly the marketing strategies, profit and loss, demographic, location, finances and targeted niche market. In order to make a solid business plan.
A) Know your business inside and out
Knowledge of your business is important to know and answer all the categories of business
plan. If you do not know the concept of your product or service, there is no business plan statement and there is no pillar for your business.
B) Study, analyze and scrutinize
When you know the back and forth of every detail in your business, you can access all the required information needed to project your business in a business plan. In order to access all this information you need to study, analyze and scrutinize every file and information in libraries, city records and valid informative site on the Internet.
C) Print it and have it accessible
When you put all the info together and created your fully detailed business plan, print a copy and keep a file handy and accessible. Your projected analysis for the business works as a map to your success. Don’t drive to an unknown destination, not having a map on hand.
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- 4- Don’t have any marketing plans:
Marketing and having a development strategy is vital for every business. Marketing works as fertilizer to boost the lawn of your business. Even more important, marketing acts like sun to give light and direction to your business to find a lead for the potential clients. Marketing is like having your open sign on in the dark street. I think I emphasize enough and you catch my drift on how important marketing is for any business, small or large.
Marketing and development for your business must always be the first talk of the morning. In this article I went through 4 of the marketing mistake businesses make and in the next article we’ll cover as we go on.
Don’t know how to do business plan?
If you are uncertain about how accurately concise all the information in a short business plan and make it clear, you can hire a skilled and professional business planner. To find a business planner post your request in Bids By Pros project format and finalize and share your project with friends on Facebook and other social media to get the best recommended business planner. Bids By Pros also connects you to local professional business planners to take part in your posted project and bid or refer their business.
Stay tuned for the next follow up article and meanwhile let me know what your opinion is and leave comments in the comment box below.
Don Z
www.bidsbypros.com
