Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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The Concept of Editions for News iPad Apps
TAKEAWAY: It is a subject where there are not many easy, well researched answers: should a news iPad app be updated constantly, once a day, more often? Our wor... Read more
Posted on 15 April 2011 MEDIA, SOCIAL MEDIA, TECH -
A Front Page That Reflects Today’s Modern Newspaper
TAKEAWAY: Take a look at this front page of today’s Il Secolo XIX, of Genoa, Italy. The use of this lead mini poster allows the editors to display two... Read more
Posted on 14 April 2011 MEDIA, TECH -
An Nahar and Hindustan: One Day After Launch of New Look
TAKEAWAY: The first reports are in 24 hours after Lebanon’s An Nahar and India’s Hindustan premiered new looks, new content Tuesday. Read more
Posted on 13 April 2011 MEDIA, SOCIAL MEDIA, TECH -
An Nahar (Lebanon), Hindustan (India) Premiere New Looks Today
TAKEAWAY: We will be covering this unusual day when two of the projects we at Garcia Media have been working with launch on the same day. Read more
Posted on 12 April 2011 SOCIAL MEDIA, TECH -
Two Garcia Media Projects Launch Tuesday: An Nahar (Lebanon), Hindustan (India)
TAKEAWAY: We will be covering this unusual day when two of the projects we at Garcia Media have been working with launch on the same day. Read more
Posted on 11 April 2011 MEDIA, TECH -
Malayala Manorama Premieres Its First IPad App Saturday
TAKEAWAY: The first iPad app for India’s Malayala Manorama premieres this weekend. We take you through the steps leading to it and show you early sketches of ou... Read more
Posted on 08 April 2011 MEDIA, TECH -
40 Years/40 Lessons (15) Ethics.
TAKEAWAY: This is part 15 of my occasional series 40 Years/40 Lessons, which I call a “sort of career memoir” capturing highlights and reminiscing about what ha... Read more
Posted on 07 April 2011 ENTERTAINMENT, MEDIA, SOCIAL MEDIA, TECH -
40 Years/40 Lessons (14) The Pitch.
TAKEAWAY: This is part 14 of my occasional series 40 Years/40 Lessons, which I call a “sort of career memoir” capturing highlights and reminiscing about what ha... Read more
Posted on 06 April 2011 BUSINESS, MEDIA, SOCIAL MEDIA -
40 Years/40 Lessons (13) Dreams.
TAKEAWAY: This is part 13 of my occasional series 40 Years/40 Lessons, which I call a “sort of career memoir” capturing highlights and reminiscing about what ha... Read more
Posted on 05 April 2011 ENTERTAINMENT, MEDIA, SOCIAL MEDIA, TECH -
40 Years/40 Lessons (12) Adapting.
TAKEAWAY: This is part 12 of my occasional series 40 Years/40 Lessons, which I call a “sort of career memoir” capturing highlights and reminiscing about what ha... Read more
Posted on 04 April 2011 MEDIA, SOCIAL MEDIA, TECH -
TheiPadLab: the Essentials of Directions
TAKEAWAY: Perhaps the most important element of creating a news iPad app is the careful planning of “directions”—-how the user can get from Point A to Point Z... Read more
Posted on 01 April 2011 MEDIA, SOCIAL MEDIA, TECH -
The iPadLab: Training for iPad Design Continues
TAKEAWAY: We offer further training thru TheiPadLab with contributions from Vostok of Spain and their initial work on basic concepts for iPad app development. Read more
Posted on 31 March 2011 MEDIA, SOCIAL MEDIA, TECH -
Iconist and Deluxe
TAKEAWAY: These are two new iPad apps that promise to conquer the hearts of users who like the wonderful (and expensive) things in life. For those who study... Read more
Posted on 30 March 2011 MEDIA, SOCIAL MEDIA, TECH -
Two New iPad Apps for the Luxury Audience: Iconist and Deluxe
TAKEAWAY: These are two new iPad apps that promise to conquer the hearts of users who like the wonderful (and expensive) things in life. Read more
Posted on 30 March 2011 SOCIAL MEDIA, TECH -
It ‘s All About the Brand
TAKEAWAY: In a multi platform media world, it is all about extending the brand, giving it longer digital legs. Now a Harvard Business School study reinforces... Read more
Posted on 29 March 2011 MEDIA, SOCIAL MEDIA, TECH -
A Course Titled: Psychology for the Graphic Designer?
TAKEAWAY: No, I did not dream this up. There is such a course, with lots of hand holding for the battered graphic designer who has faced rejection, stubborn... Read more
Posted on 24 March 2011 ENTERTAINMENT, MEDIA, SOCIAL MEDIA, TECH -
Online Edition of Moscovskiye Novosti; T-shirts Celebrate Print
TAKEAWAY: T-shirts celebrate the power of print. PLUS: Mario Garcia Jr. discusses the challenges of working with the Moscovskiye Novosti team in the creation... Read more
Posted on 24 March 2011 MEDIA, SOCIAL MEDIA, TECH -
Moscovskiye Novosti Marketing Campaign Creates Controversy
TAKEAWAY: It is not out till Monday, March 28, but our Moscovskiye Novosti is getting publicity beyond that which was planned by the marketing department,or,... Read more
Posted on 23 March 2011 ENTERTAINMENT, MEDIA, SOCIAL MEDIA, TECH -
Moscovskiye Novosti Case Study Continues: Creating the Online Edition
TAKEAWAY: Russians will wake up to a new daily newspaper March 28. But, although the product is brand new, the name, Moscovskiye Novosti, will be familiar to... Read more
Posted on 22 March 2011 ENTERTAINMENT, MEDIA, SOCIAL MEDIA, TECH -
Moscovskiye Novosti: Premieres Across Platforms March 28
TAKEAWAY: Russians will wake up to a new daily newspaper March 28. But, although the product is brand new, the name, Moscovskiye Novosti, will be familiar to... Read more
Posted on 21 March 2011 MEDIA, SOCIAL MEDIA