Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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Journalists and Advertising: Getting to Know the Business Side of What We Do
TAKEAWAY: A report from Columbia University’s Graduate School of Journalism hits the nail over its tormented head: we as journalists need to embrace... Read more
Posted on 12 May 2011 MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA, TECH -
Blogging 101: What Every Blogger Wannabe Should Know
TAKEAWAY: It’s a shame they didn’t have such a course when I started writing this blog, but it is never too late to learn a few tricks about blogging. Read more
Posted on 11 May 2011 MEDIA, SOCIAL MEDIA, TECH -
The iPad: Show Me the Money Time
TAKEAWAY: In a bold move, Time Inc. announces a package subscription deal for its print subscribers, who will get the iPad for free. Is that good? Does it set ... Read more
Posted on 10 May 2011 MEDIA, SOCIAL MEDIA, TECH -
Bonnier: Innovator of the Year
TAKEAWAY: Bonnier is the publishing innovator of the year for the diversity of its media offerings—-and banking on the tablet as it projects a total of 20... Read more
Posted on 09 May 2011 MEDIA, SOCIAL MEDIA, TECH -
Ideal Sans Lives up to Its Name
This blog will be updated during the weekend. TAKEAWAY: It is all about fonts in the blog this weekend. We introduce you to Ideal Sans, the new creation... Read more
Posted on 05 May 2011 MEDIA, SOCIAL MEDIA, TECH -
Wanted: Tablet Editor
TAKEAWAY: The job ad comes as a surprise. The description of the job even a greater surprise: the US newspaper, Star Tribune, of Minneapolis, is looking for a... Read more
Posted on 05 May 2011 MEDIA, TECH -
Telling the Bin Laden Story Through Informational Graphics
TAKEAWAY: We have seen the photos, and we know that Bin Laden compound as if we had vacationed there a month. But it is those informational graphics that show... Read more
Posted on 04 May 2011 MEDIA -
Bin Laden Death: Some Pages That Caught Our Eye
TAKEAWAY: It’s all one hear on TV news channels these days: the post mortem of the Osama Bin Laden killing by a brave elite team of US Navy Seals. Reviewing th... Read more
Posted on 03 May 2011 MEDIA -
Death of Bin Laden: a Perspective from Lebanon
TAKEAWAY: Waking up in Beirut to the news of Osama Bin Laden’s death. Already discussing it with art director at An Nahar, the Arabic language daily, and it wil... Read more
Posted on 02 May 2011 MEDIA -
The Royal Wedding 2: a Lesson in Packaging from Bild
TAKEAWAY: At a time when we cater to an audience who bring their click and go mentality to print, navigation and packaging gain extra importance. Read more
Posted on 01 May 2011 MEDIA -
The Royal Wedding and Page One: a Kiss is Just a Kiss
TAKEAWAY: The marriage of Prince William and Kate Middleton is now over and we have spent part of today Saturday looking at the morning after front pages of... Read more
Posted on 30 April 2011 MEDIA -
Ink+Beyond Conference in Vancouver: Live Reports to Follow
TAKEAWAY: Today I am in Vancouver, British Columbia, to speak at the annual meeting of the Newspaper Canada group. This year’s conference is titledInk+Beyond. Read more
Posted on 29 April 2011 TECH -
Vancouver: Canadian Newspapers Ready for Ink+Beyond Conference
TAKEAWAY: I am on my way to Vancouver today to speak tomorrow at the annual meeting of the Newspaper Canada group. This year’s conference is titled Ink+Beyond. Read more
Posted on 28 April 2011 MEDIA, SOCIAL MEDIA, TECH -
The Art of the Caricature
TAKEAWAY: Caricaturist John Kastch, whose career started in newspapers, has a new video showing what it takes to draw the likeness of famous people. Fun to... Read more
Posted on 27 April 2011 CULTURE, MEDIA, SOCIAL MEDIA, TECH -
The iPadLab: Storytelling and the Documentary App
TAKEAWAY: Here is an app that takes storytelling to the next level, a sort of documentary app, complete and rich in details, but also fun to experiment with. Read more
Posted on 26 April 2011 MEDIA, SOCIAL MEDIA, TECH -
TheiPadLab: E-reader Apps with Something Extra
TAKEAWAY: Today’s iPadLab segment takes us to Austria, to the financial daily WirtschaftsBlatt, published in Vienna: its iPad app combines the intuitive... Read more
Posted on 25 April 2011 MEDIA, SOCIAL MEDIA, TECH -
The iPad Lab: Creating the Advertising Suite
TAKEAWAY: Make room for ads that go beyond the linear in your news iPad app. Let the user experience advertising content in a way that would make it easy to... Read more
Posted on 21 April 2011 SOCIAL MEDIA, TECH -
An Nahar: One Week Later Follow up
TAKEAWAY: Progress following the redesign of a publication is measured day by day, as the team of editors and designers gets accustomed to the new styles; we... Read more
Posted on 20 April 2011 SOCIAL MEDIA, TECH -
Type as Expression: Share the Fun Here
TAKEAWAY: Type—-it is more than letters, numbers and punctuation marks. It is what gives our publications’ design that “ten seconds” of instant recognition,... Read more
Posted on 19 April 2011 SOCIAL MEDIA, TECH -
The Universal Language of Design
TAKEAWAY: No matter what language or alphabet is involved in the design changes to a newspaper, website or tablet, there are some essential, universal values... Read more
Posted on 18 April 2011 MEDIA, SOCIAL MEDIA, TECH