Themarioblog

LATEST ARTICLES ( 1384 )

• Stylish Simplicity and Selling the Hotel Experience

  

  TAKEAWAY: It is all about seducing with simplicity it seems for hotels these days. We show you the new Westin Hotels campaign as we also continue to update our... Read more

  Posted on 24 June 2011 MEDIA

• Introducing Shang—-the New Shangri La Hotels’ Magazine

  

  TAKEAWAY: It was a extraordinary project for me and for Garcia Media, the type that you simply can’t refuse. Our assignment: to design the first ever magazine... Read more

  Posted on 23 June 2011 MEDIA

• The Smell——and the Memories—-of Newsprint

  

  TAKEAWAY: Feeling nostalgic about printed newspapers?  Tired of reading those premature obituaries for what we know as the daily printed newspaper?  Now here i... Read more

  Posted on 22 June 2011 MEDIA, TECH

• Reviewing the Progress of El Tiempo, South China Morning Post, Goteborgs Posten

  

  TAKEAWAY: Our email basket is full with pdfs arriving from places as distant as Colombia and Hong Kong, plus Sweden. The talented art directors of El Tiempo,... Read more

  Posted on 21 June 2011 MEDIA

• Monday Musings: a Bouquet of Interesting Items from Here and There

  

  TAKEAWAY: It’s Monday and our thoughts turn to very interesting reading of the past two or three days: the future is storytelling across all the platforms; is i... Read more

  Posted on 20 June 2011 MEDIA

• Why a Smaller Format Creates a Bigger Future for American Newspapers

  

  TAKEAWAY: It is a good sign that publishers of American newspapers are taking a serious look at strategies that will allow them to switch from the broadsheet... Read more

  Posted on 16 June 2011 MEDIA, SOCIAL MEDIA, TECH

• Newspaper Pages as Fashion

  

  TAKEAWAY: Newspaper pages have always held a special fascination for fashionistas who love to play “newspaper dress up”. Only this week the French fashion... Read more

  Posted on 16 June 2011 FASHION, LIFESTYLE, MEDIA

• Reed Reibstein Joins Garcia Media

  

  TAKEAWAY: Garcia Media is proud to announce the appointment of Reed Reibstein as art director/project manager. The recent Yale University graduate will work wit... Read more

  Posted on 15 June 2011 MEDIA, TECH

• Rediscovering the Evening Editions: Desperately Seeking Those” Lean Back” Readers

  

  TAKEAWAY: They disappeared one after the other, those lively evening newspapers that commuters in most major American cities picked up on their way home. Read more

  Posted on 14 June 2011 MEDIA, TECH

• In the Netherlands: Historic AD Launches New Look, Content Organization

  

  TAKEAWAY: The Netherlands’ second largest circulation daily, AD, based in Rotterdam, goes for a three tempo content organization, new fonts, color palette and... Read more

  Posted on 13 June 2011 MEDIA, SOCIAL MEDIA, TECH

• Upstream: a Rethinking for the Newspaper of the Oil and Energy Industry

  

  TAKEAWAY: Today, Upstream, the Norway-based weekly newspaper of the oil and energy industry, will ship to points across the world and its loyal readers to be... Read more

  Posted on 27 May 2011 MEDIA, SOCIAL MEDIA, TECH

• The iPadLab: Dreaming of That 5.0 News iPad App Version

  

  TAKEAWAY: It was Lesson 16 of 17 in my presentation at the WoodWing Xperience conference in Amsterdam yesterday, but one that resonated with several members of... Read more

  Posted on 26 May 2011 MEDIA

• 17 Lessons Learned During One Year Creating News iPad Apps

  

  TAKEAWAY: Today I present one of the keynotes at WoodWing’s Xperience conference in Amsterdam. My topic: One year later: what we have learned creating news apps... Read more

  Posted on 25 May 2011 SOCIAL MEDIA, TECH

• Newsweek: Editor Tina Brown Making a Difference

  

  TAKEAWAY: Call it perhaps the quickest noticeable improvement ever when a new editor takes charge: I like what I see and what I read in the Newsweek under the... Read more

  Posted on 24 May 2011 MEDIA, SOCIAL MEDIA, TECH

• Gulf News Launches iPad Edition: Case Study

  

  TAKEAWAY:  The Gulf News of Dubai has launched its first iPad app, pioneering in the concept of the tablet “editions” with two updates daily.  We present a... Read more

  Posted on 23 May 2011 GADGETS, TECH

• On the Fourth Day: South China Morning Post Design Evolves

  

  TAKEAWAY: The evolution of a redesign: today’s South China Morning Post shows how the editors and designers adapt to the new ways of presenting information. Read more

  Posted on 19 May 2011 MEDIA, SOCIAL MEDIA, TECH

• The iPad Lab Case Study: : the South China Morning Post Introduces App Version...

  

  TAKEAWAY: It is a week of “everything new” for Hong Kong’s South China Morning Post as it relaunched new content, design, total rethinking across platforms... Read more

  Posted on 18 May 2011 MEDIA, SOCIAL MEDIA, TECH

• The Marketing of the South China Morning Post Relaunch

  

  TAKEAWAY: While we labored over typographic styles, photo sizes and color palettes, the marketing department of the South China Morning Post walked right by... Read more

  Posted on 16 May 2011 MEDIA, SOCIAL MEDIA, TECH

• South China Morning Post: New Beginnings in a New Hong Kong, New China

  

  This blog will be updated thorughout the day MondayTAKEAWAY: Today, Hong Kong’s best known English language daily appears with new look, new content, daily tab... Read more

  Posted on 15 May 2011 MEDIA, TECH

• Nordic Media Festival: 1600 Gather in Bergen, Norway

  

  TAKEAWAY: Presenting a session titled Garcia’s Take on Tablets at the Nordic Media Festival.  Advice to editors and publishers: get your iPad app ready!PLUS: Dr... Read more

  Posted on 13 May 2011 MEDIA, SOCIAL MEDIA, TECH