Themarioblog

LATEST ARTICLES ( 555 )

• Bring Back That Old New Journalism for the Lean Back World of Print

  

  TAKEAWAY: In an essay this week, Nobel laureate novelist Mario Vargas Llosa hints at the benefits of New Journalism. Time to resurrect the idea that the... Read more

  Posted on 21 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Creativity: Sometimes a Blink,  Often Planning and Flexibility

  

  TAKEAWAY: Behind the scenes in the makings of the New York Magazine cover with Michael Douglas: more than just a creative moment   Last week we were mesmerized... Read more

  Posted on 20 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Silicon Valley Business Journal: How Strategy and Substance Lead to Great Success

  

  TAKEAWAY: It was last January that the Silicon Valley Business Journal became the first of the 40 American City Business Journals to introduce a totally new... Read more

  Posted on 16 May 2013 MEDIA, SOCIAL MEDIA, TECH

• We Never Had Such a Big Audience: Let’s Capitalize on It Through All Platforms

  TAKEAWAY: Users are spending more time consuming news and information, not only digitally, but, not surprisingly, via the traditional media outlets. Read more

  Posted on 15 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Thirsty: a Playful Font with a Memorable Name

  

  TAKEAWAY: Take a look at this script font that says happy and playful.  Here you see how Thirsty, which is used quite small to identify subsections (see right o... Read more

  Posted on 14 May 2013 MEDIA, SOCIAL MEDIA, TECH

• 40 Years/40 Lessons (27): Grandfather.

  

  TAKEAWAY: This is part 27 of my occasional series 40 Years/40 Lessons, which I call a sort of career memoir, capturing highlights and reminiscing about what... Read more

  Posted on 13 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Nordic Media Festival: It’s Presentation Day Today

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. Next blog post is Monday, May 13  TAKEAWAY: I speak today at the Nordic Media Festiva... Read more

  Posted on 10 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Social Media’s Impact in the Business of Storytelling

  

  TAKEAWAY: I continue to prepare for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! Read more

  Posted on 09 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Get Ready for Those Smartphone Editions

  

  TAKEAWAY: I continue to prepare for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! Read more

  Posted on 08 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Creating a New Tablet Edition? Newsy and Pictorial May Be the Way to Go

  

  TAKEAWAY: I am preparing for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! Read more

  Posted on 07 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Preparing a Presentation Allows for Some Introspection

  

  TAKEAWAY: What a difference a calendar year makes! Preparing to address an audience at the Nordic Media Festival conference in Norway this week, I take a look... Read more

  Posted on 06 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Newspapers and Their Quest for Survival and Immortality

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, May 6 TAKEAWAY: It is a time of turmoil, change and... Read more

  Posted on 03 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Tablet Inspired Reading Experience for the Computer

  

  TAKEAWAY: With The Economist planning to publish a desktop app that mimics the tablet experience, it validates the idea that readers want to read news editions... Read more

  Posted on 02 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Digital Audiences Look Forward to the End of the Session

  

  TAKEAWAY: The Financial Times is on to something with its digital offerings that range from the dynamic to the static, recognizing that users want constant... Read more

  Posted on 01 May 2013 MEDIA, SOCIAL MEDIA, TECH

• Newspaper of the Future? Sure, There Will Be One (in Some Form)

  

  TAKEAWAY: It’s an all time favorite pastime: to predict what the newspaper of the future will be like. Think smaller, think not published daily, think the... Read more

  Posted on 30 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Brazil’s O Estado De Sao Paulo: Fewer Sections, More Depth

  

  TAKEAWAY: Brazil’s O Estado de Sao Paulo has introduced a new redesign that involves fewer sections daily. It’s the way to go, for sure, but not everyone is... Read more

  Posted on 29 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Saving Articles for a Later That May Not Come

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 29  TAKEAWAY: How many of us read articles that w... Read more

  Posted on 26 April 2013 MEDIA, SOCIAL MEDIA, TECH

• Denmark’s Berlingske Tidende: Here is Tablet App That Strikes the Balance of...

  

  TAKEAWAY: Today we continue our conversation about what makes for the ideal look & feel for a newspaper tablet edition. It is a topic that generates great... Read more

  Posted on 25 April 2013 MEDIA, SOCIAL MEDIA, TECH

• A News App Look & Feel and What It Says

  

  TAKEAWAY: It takes only 10 seconds to convey what your news app’s focus is: which is the best way to go? Surprisingly, it is a sort of compromise between newsy... Read more

  Posted on 24 April 2013 MEDIA, SOCIAL MEDIA, TECH

• La Presse’s New Tablet App: Too Lean Back?

  

  TAKEAWAY: Canada’s La Presse has unveiled a new app edition: it is aesthetically beautiful, it is free, but it is not too newsy. Striking a balance when creatin... Read more

  Posted on 23 April 2013 MEDIA, SOCIAL MEDIA, TECH