Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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In Australia: Outsourcing of the Classy Type
TAKEAWAY: We take a look at Pagemaster, an offering from the Australian Associated Press to newspapers in which a team of copy editors and designers produce... Read more
Posted on 16 August 2011 MEDIA, SOCIAL MEDIA, TECH -
Australia Report: the Tablet Makes Waves Down Under
TAKEAWAY: It is Australia this week for me, and a great deal of interest in news apps and how newspapers here begin to make the trek into tablet land. Read more
Posted on 14 August 2011 MEDIA, SOCIAL MEDIA, TECH -
Stacking It All up on That Front Page
TAKEAWAY: This audience was hungry for more than just information on how to improve their newspaper!Oooooooops……did I really say that? Read more
Posted on 12 August 2011 MEDIA, SOCIAL MEDIA, TECH -
The Art of Reinvention
TAKEAWAY: A posting in the Knight Blog recently compiled summaries of four different reports published this summer addressing the troubles, challenges and... Read more
Posted on 11 August 2011 MEDIA, SOCIAL MEDIA, TECH -
The Much Needed Art of Experimentation
TAKEAWAY: Newspapers and the media industry have traditionally NOT emphasized experimentation within their midst. All of that is changing rapidly, and now The... Read more
Posted on 10 August 2011 MEDIA, SOCIAL MEDIA, TECH -
The Importance of the Story
TAKEAWAY: I have come across two pieces in the past 24 hours that, again, reinforce for us the importance of “the story”. Stories... Read more
Posted on 09 August 2011 MEDIA, SOCIAL MEDIA -
The Celebration of Print Continues
TAKEAWAY: How refreshing, while window shopping in Luxembourg, to see that a hip, cool store aimed at the young chooses to build create a whole “window... Read more
Posted on 07 August 2011 MEDIA, SOCIAL MEDIA, TECH -
Cool Weekend Reads to Defy Those Hot Thermometers
TAKEAWAY: Lean back in your easy chair, grab a cold drink of your choice, and sample these items: the New Yorker iPad app is meant for reading (no surprise... Read more
Posted on 05 August 2011 MEDIA, SOCIAL MEDIA, TECH -
For Gulf News Tablet: Traffic Numbers Going up
TAKEAWAY: The numbers tell the success story of the Gulf News Tablet: it has been downloaded 17,786 times since it was launched in March as one of the first... Read more
Posted on 04 August 2011 MEDIA, SOCIAL MEDIA, TECH -
Those Richer American Readers Prefer Print
TAKEAWAY: We continue to celebrate print this week in TheMarioBlog. Today the good news from a recent study: more affluent readers prefer to read... Read more
Posted on 03 August 2011 MEDIA, SOCIAL MEDIA, TECH -
It’s a New iPad Edition for Singapore’s Straits Times
TAKEAWAY: It’s the 166-year-old newspaper that we identify with Singapore, read by 1.4 million daily. This week, the Singapore Straits Times has introduced... Read more
Posted on 02 August 2011 MEDIA, SOCIAL MEDIA, TECH -
Garcia Media’s Print Projects: a Retrospective
TAKEAWAY: We salute the printed newspaper and show you some of our print projects in which we take great pride. At the present time, we are fully engaged in... Read more
Posted on 01 August 2011 MEDIA, SOCIAL MEDIA, TECH -
Robert Mills: an Interview with the Author of Practical Guide to Designing the...
TAKEAWAY: We interview young author, Robert Mills, author of the new book, A Practical Guide to Designing the Invisible. It is all about the importance of... Read more
Posted on 29 July 2011 MEDIA, SOCIAL MEDIA, TECH -
Junction: an App That Shows What’s Possible
TAKEAWAY: While preparing for my series of tablet workshops here in South Africa (for Media 24 group) I was looking for models of apps that go the extra mile.... Read more
Posted on 28 July 2011 MEDIA, SOCIAL MEDIA, TECH -
Going Tablet: the First Workshop
TAKEAWAY: It is Wednesday and I start my day in Cape Town, South Africa, ready to conduct a full day workshop for the Media 24 group in charge of... Read more
Posted on 27 July 2011 MEDIA, SOCIAL MEDIA, TECH -
TheiPadLab: the Art of the Simple Pop up
TAKEAWAY: Sometimes satisfying that curious finger touching an iPad screen is simple and uncomplicated. Pop ups made easy Click on any of the buttons on... Read more
Posted on 26 July 2011 MEDIA, SOCIAL MEDIA, TECH -
Amy Winehouse : a Tribute—your Pages
TAKEAWAY: We continue to show you pages and screen treatments rendering tribute to pop icon Amy Winehouse. To be updated throughout Monday Bild Zeitung,... Read more
Posted on 25 July 2011 MEDIA, SOCIAL MEDIA, TECH -
Amy Winehouse : a Tribute—your Pages
TAKEAWAY: We continue to show you pages and screen treatments rendering tribute to pop icon Amy Winehouse. To be updated throughout Monday Bild... Read more
Posted on 25 July 2011 MEDIA, SOCIAL MEDIA, TECH -
Amy Winehouse : a Tribute
TAKEAWAY: Amy Winehouse (14 September 1983 – 23 July 2011). The mega talented lady who chose death over rehab. Here is a sketch I did of Amy Winehouse in 2008... Read more
Posted on 23 July 2011 MEDIA, SOCIAL MEDIA, TECH -
In Malaysia: a Variety of Daily Newspapers Each Find Its Niche
TAKEAWAY: Spending a week in Kuala Lumpur, Malaysia, each day sampling this rich variety of daily newspapers, in different languages, but each finding a... Read more
Posted on 22 July 2011 SOCIAL MEDIA, TECH, TRAVEL