Media Magazine

In Denmark: Great Redesign of Mobile, Website for Politiken

Posted on the 12 December 2016 by Themarioblog @garciainteract
In Denmark: great redesign of mobile, website for PolitikenIn Denmark: great redesign of mobile, website for Politiken In Denmark: great redesign of mobile, website for PolitikenIn Denmark: great redesign of mobile, website for Politiken In Denmark: great redesign of mobile, website for PolitikenIn Denmark: great redesign of mobile, website for Politiken In Denmark: great redesign of mobile, website for PolitikenIn Denmark: great redesign of mobile, website for Politiken In Denmark: great redesign of mobile, website for PolitikenIn Denmark: great redesign of mobile, website for Politiken

Jakob Nielsen
Editorial Manager

Take a look at the new Politken website and you will find that it is not just faster, but easier to navigate, with better tools for everything from the way news is curated and presented, ability to interact with the audience and even how ads are presented, both for traditional and sponsored content.

Jakob Nielsen, Editorial Manager of Politiken, introduced the new look with a piece that details the innovations. I have singled out a few here from Nielsen's report:

“We now have better tools to tell our stories and highlight the unique Politiken content, which we are proud to show off . At the new Politiken you can better feel of who we are," Nielsen wrote.

Paying for content

The new Politiken is free in the sense that you can read as many articles as you want to. But part of the article is for subscribers only.

An offer you can't refuse

Politiken introduces the new website with an offer:   try it for a month for one penny!  You can access all articles on and you also get full access 7 days a week to the E-newspaper, which is the electronic version of the paper newspaper, page by page.

Five values

This was a most interesting part of the piece by Nielsen.  These are values worth considering  and probably served the redesign team with good reference points during the process.

Surprising - "Sometimes it takes Politiken to really surprise me '

Quality - "I appreciate quality and Politiken sets the bar high '

Love - "In Politiken, I am in the company of people who care about me, and through the shape and history will bring me something important '

Culture Creation - "Politiken makes my world bigger, dare move my limits and make me move up '

Present - "Wherever I find myself, I trust that Politiken gives me an overview and a sense of being updated"

Designing for the phone first

Nielsen reports that his team started the design process with the readers' phone in mind, steadily expanding to the Danish internet usage.

“This summer was actually the first time that Politiken for several weeks in a row had more readers on mobile than on laptops and PC."


The biggest innovation in Politiken's new website is that all news now is made up of modules.

It is easiest to see on a big screen, but the principle is the same everywhere. It provides a more manageable side to look at - and seen here from the Town Hall, it means that we can very easily change the look and structure.

Sometimes you will find that the top of politics consists of one big story, other times it will have two, three or four.

Donald Trump has got his own page

Really? You will also find that the articles are equipped with red fields - so called tags. Those uses will to collect material on a topical issue - which can be both Donald Trump, the Cannes Film Festival or European handball.

Updates and connection with readers

"One of the things I'm most looking forward to in service on politics, our new ability to speak directly to readers on the front. Our designers have invented something called text fields, and here anything can happen," wrote Nielsen.

A journalist or editor can update directly to a news development. Or show you a video from YouTube, everyone is talking about right now. Or talk about the latest crazy tweet from Anders Samuelsen or Donald Trump. All without having to click on the story to see it.

Ads, including paid content

By putting most ads in as modules on the page the Politiken team tries to ensure that ads are less intrusive and disturbing than in the previous version of the wevsite.

Conversely, hopefully you sometimes want to click on them - not least in the so-called paid advertiser content, where a journalist in Politiken's ad department has written article in agreement with - and against payment from - a client.

We have done a lot of checking the ads clearly, so you should never be in doubt about when you read something paid content, and when you read Politiken's independent journalism.

TheMarioBlog post #2540
Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • PSA: Kayaking in Roatan

    PSA: Kayaking Roatan

    Every once in a while, I decide to use this platform for a public service announcement. Whether it's about how much to tip your divemaster or all the things you... Read more

    By  Cubiclethrowdown
  • In the News (#648)

    News (#648)

    The GSI…is not an index of global slavery, but rather of global hypocrisy. – Julia Davidson Sam OkyereLicense to RapeProhibition turns the body of every... Read more

    By  Maggiemcneill
  • Cought In A Cabaret

    Charlie is a clumsy waiter in a cheap cabaret, suffering the strict orders from his boss. He’ll meet a pretty girl in the park, pretending to be a fancy... Read more

  • Free Burritos in Glasgow!

    Free Burritos Glasgow!

    Barburrito Facebook Free Burritos!! From 11am this Wednesday 1500 FREE burritos are up for grabs. Barburrito on Queen Strret, ex Pinto, will be handing out... Read more

    By  Emma
  • Blowback in Turkey

    Here.It is such a terrible thing to say, but they really did ask for that airport attack. If you play with matches, you might just get burned. Turkey was playin... Read more

    By  Calvinthedog
  • Great Dixter in June

    Great Dixter June

    I often feel that I’m a tad gushing when I write about Great Dixter, but I just can’t help myself. If you’re ever feeling a bit jaded about gardening (or despai... Read more

    By  Outofmyshed
  • June in Review

    June Review

    Looking back on May and June I realized I have not read a single book I said I was looking forward to! The best laid plans and such, right? Read more

    By  Anovelsource