Media Magazine

Brutalism in Web Design: Hoping It is Not a Forever Trend

Posted on the 03 January 2017 by Themarioblog @garciainteract
Brutalism in web design: hoping it is not a forever trendBrutalism in web design: hoping it is not a forever trend
Craiglist is on the list of the "brutally" designed---but among the most successful commercially.

Tell me it isn’t so, please. It’s too early in 2017 to be confronted with this Washington Post piece (from 2016) with a headline that reads: The hottest trend in Web design is making intentionally ugly, difficult sites.

The piece continues to quote Pascal Deville, creative director at a Swiss ad agency, as naming the school of design that emphasizes ugly as “Web brutalism”.  To be exact, this Web brutalism school emphasizes flashing colors, irregular spacing and a unique typeface (usually not pretty)!

I have seen ugly design many times during my long four-decades plus career (remember I have spent many of those years teaching), but it was never intentionally designed that way.

That is what makes Web brutalism interesting: the designers apparently work hard and enthusiastically to abandon a sense of popular aesthetics, creating something that is originally ugly.

I let you read the article and explore Web brutalism-inspired sites on your own, starting with Craiglist, which Deville describes as “totally a brutalistic website…and commercially, very successful.”

One thing stands out in all of these “brutally” designed websites: one’s first impression is that of simplicity, as if the designers are shy about what they are presenting, and, all of them include one or two items that are visually interesting, even when not properly utilized.

Perhaps Web brutalism could be the starting point of creating a new design, but, of course, editing the brutal parts before the final design is launched. 

A good thought for the start of the year.

Coming January 11

Be on the lookout for the new Garcia Media rebranding and newly designed website.


 

———

TheMarioBlog post #2546.
Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Are Pineapples A Dirty Little Secret?

    Pineapples Dirty Little Secret?

    A few days ago I posted a picture of this really cool pineapple lamp on Instagram: Isn’t it totally adorbs? Looks great in my little corner. Read more

    By  Midlifemargaritas
    LIFESTYLE
  • Introducing Dolls From Heaven

    Introducing Dolls From Heaven

    Recently, I became aware of a new doll line called Dolls from Heaven. Dolls from Heaven is the brainchild of The Kiczek Family. Read more

    By  Ashley Brooke, Kewpie83
    FAMILY, SELF EXPRESSION
  • The Edible Monument - Detroit Institute of Arts

    Edible Monument Detroit Institute Arts

    In 2015 I was commissioned by the Getty Research Institute to produce a replica of a sugar table centrepiece designed by the eighteenth century French cook and... Read more

    By  Historicfood
    FOOD & DRINK
  • Why I March

    March

    Are you going to March? I remember the first time I was called a fag. It was on a crisp fall day. I was walking to class. A man passed by me. It was casual,... Read more

    By  Juliez
    SOCIETY, WOMEN'S ISSUES
  • 10 Best Bars in the West Loop

    Best Bars West Loop

    Everyone knows that the West Loop is the place to be. It’s just so, for lack of a better word… cool. This meatpacking district turned international hub has the... Read more

    By  Urbanmatter Chicago
    TRAVEL
  • Sparkling Frost

    Sparkling Frost

    A cacophony of noise hit me as I arrived at the nature reserve, as dozens of Canada Geese took to the air, in noisy, honking, flights, leaving the frozen... Read more

    By  Ashley Crombet-Beolens
    OUTDOORS
  • Tyler Perry “No Matter How Dark It Gets, We All Have To Be Light For Each Other’

    Tyler Perry Matter Dark Gets, Have Light Each Other’

    Tyler Perry took home a People’s Choice Award for his charity work on Wednesday night, and during his acceptance speech the movie producer shared the... Read more

    By  Firstladyb
    SPIRITUALITY

Magazines