Personal examples:

I was once unfriended because I took a class on vaccines at my midwife's office. My friend said, "Just vaccinate for everything." I responded, "That's certainly one option." Boom. Done.
I remember a day, when Zen Parenting was still on Facebook, when my entire fan base seemed to be having one collectively pissy day. I logged off for several hours and when I returned, I tested the waters to see if the mood had improved by saying, "I like walks on the beach, warm hugs, and puppies." You guessed it, I got comments about how overrated puppies are, that cats are better, and questioning my loyalty to my cats. Seriously.
So, friends, do you. Decide who it makes you happy to be and be that person. If and when that changes, change. Do it for you, because living for others won't make you happy and, as much as you may try, won't make them happy either. Just do you.