Hair & Beauty Magazine

Wordless Wednesday - Collection 2000 Rebrand!

By Thebeautyscoop
Wordless Wednesday - Collection 2000 Rebrand!Collection 2000 has been around for as long as I can remember, in fact they're celebrating their 25th birthday this year and in the process are dropping the 2000 from their brand name, to be known from now on as Collection... nothing more, nothing less.
I don't know about you, but I don't really understand why a brand would do this - after taking years to establish itself and its name, only to change it, but whatever, I guess we'll get used to it. I still think that Collection 2000 rolls off the tongue a bit better, Collection just feels a bit too abrupt to me.
What do you think?
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