Wonder Woman - Linda Carter... Maybelline's Beauty Fashion Coordinator and Face of the 1980's

Deborah  Foreman for Maybelline 1981-1985

Focusing of real women campaign, with model,  Deborah Foreman In the 1980's Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator; she also appeared in several of its television and print advertisements.

Linda Carter appeared as Maybelline’s “face” for 13 years.

Linda Carter,1984, Moisture Whip Lipstick ad for Maybelline.

Stay tuned next week when Maybelline is acquired by

the investor group Wasserstein Perella & Co. in 1990,
for $300 million dollars. 

"Maybe she's born with it, Maybe it's Maybelline"

advertising tagline is created during this era.  The tagline continues to be recognized around the world.