Sharriewilliams

LATEST ARTICLES ( 744 )

• Under Tom Lyle Williams’ Leadership, Maybelline Didn’t Simply Make Cosmetics...

  

  it helped rewrite the rules of beauty advertising. The company pioneered techniques that would become industry standards: promoting cosmetics over radio, using... Read more

  Posted on 17 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Mabel Met Chet Hewes, and Everything Changed.

  

  One Sunday at church, #Mabel met Chet Hewes, and everything changed. On her 34th #birthday, she and Chet were married.Sweet Mabel knew she had found her one tru... Read more

  Posted on 17 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Determination of One Man Whose Effort to Capture Beauty on a Brush Changed...

  

  From the Midwest through Chicago and Hollywood, we follow a path strewn with scandals, jealousies, triangles, and betrayals. Throw in arson, a still-unsolved... Read more

  Posted on 16 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Maybelline is Owned by L’Oréal and Presented to the World as Maybelline New York

  

  maybellinebook.comToday Maybelline is owned by L’Oréal and presented to the world as Maybelline New York—a thoroughly modern, global beauty powerhouse. Read more

  Posted on 14 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Maybelline's Advertising Beginnings and the Remarkable Instincts of Its...

  

  maybellinebook.comIt was here that his genius was most clearly on display—first as an ambitious teenager with an instinct for what captured a woman’s... Read more

  Posted on 14 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Changing Society’s #attitude Toward #cosmetics

  

  Maybellinebook.com“My job was to make #women more #conscious of their #eyes and the possibilities of making them more #alluring ; to break down #prejudice ,... Read more

  Posted on 13 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• A Beautiful Heart As Seen Through Beautiful Eyes

  

  Miss Maybelline, Evelyn Boucher Williams, was a woman of elegance, wit, and unmistakable style. According to her granddaughter Sharrie, Evelyn never left the... Read more

  Posted on 12 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• More Than a Century Later, the Maybelline Name Endures

  

  This story stands as one of the last living legacies handed down from the original family behind an American beauty dynasty. Maybelline began as Tom Lyle... Read more

  Posted on 11 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• “TL, the Moon! We’re Taking Maybelline to the Moon!”

  

  Tom Lyle Williams knew he possessed an extraordinary instinct for #advertising. He also knew that Emery and Arnold brought exceptional #talents to the company.... Read more

  Posted on 04 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• THE MAYBELLINE STORY: Miss Maybelline, the Pied Piper & Hobby the Clown

  

  Behind the glamour of the Maybelline dynasty lies a mystery that has haunted my family for decades.My grandmother, Evelyn Williams—“Miss Maybelline”—died when... Read more

  Posted on 03 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Tom Lyle Williams’ Innovations Transformed Maybelline from a Kitchen-based...

  

  By developing safe, easy-to-use eye #makeup, harnessing the #glamour of #Hollywood #endorsements, and expanding from mail order into mass retail distribution, h... Read more

  Posted on 01 September 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Personal Vision and Legacy: Empowering Women

  

  As Sharrie Williams has noted, Tom Lyle’s #vision was to help #women feel #beautiful , #confident, and #empowered through affordable #cosmetics. Read more

  Posted on 31 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Tom Lyle Williams: Selling Hollywood to America

  

  Hollywood was creating stars.Tom Lyle Williams was creating the women who wanted to look like them.By the 1920s and 1930s, motion pictures were transforming... Read more

  Posted on 28 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• What Are Your Memories of Visiting Your Great-uncle Lyle as a Young Teenager? I...

  

  Sharrie and her sister, Donna WilliamsSW: Oh, absolutely! One of my favorite memories was when I was 17 and drove all my best girlfriends up to my great-uncle... Read more

  Posted on 28 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• LIVING THE DREAM IN THE 1950s — WHEN MAYBELLINE CAME TO TELEVISION

  

  As children, my sisters and I lived a pretty ordinary middle-class life. We went to school, played in the backyard with our cousins, and waited excitedly for th... Read more

  Posted on 27 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• My Grandmother, Miss Maybelline, Began Telling Me the Maybelline Story When I Wa...

  

  FromSharrie Williams, Bill Williams, Tom Lyle Williams, Billed Williams, Pauline Williams, Donna Williams, Evelyn Williams/Miss Maybelline those early... Read more

  Posted on 26 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• My Father, Bill Williams, Was Tom Lyle Williams’ Nephew and Godson.

  

  He grew up at Villa Valentino in Hollywood, close to his uncle and surrounded by the world Tom Lyle had created. From him, my father learned many of the... Read more

  Posted on 25 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• The Greatest Benefit of Being an Heir to the Maybelline Dynasty Was Never the...

  

  I grew up with a great-uncle who made my childhood feel magical. I was surrounded by cousins I adored, and together we shared the excitement of watching... Read more

  Posted on 24 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Cultural Timing

  

  : Silent films peaked in the 1920s, and Tom Lyle rode the wave. His ads didn’t just sell mascara—they sold a lifestyle, making Maybelline synonymous with... Read more

  Posted on 24 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE

• Who Really Was Miss Maybelline

  

  Though Evelyn Williams was not an heiress in the traditional sense—she did not directly inherit the Maybelline Company—she became an essential figure in the... Read more

  Posted on 23 August 2026 CULTURE, HAIR & BEAUTY, LIFESTYLE