As the holiday season is in full swing, with only a week until Christmas, it is great to recognize corporations who realize the importance of giving back and making a difference. Not only does H&M believe all of their operations should run in a way that is economically, socially and environmentally sustainable, they also incentivize customers with discounts for donating, which comes in handy while holiday shopping!
In February 2013 H&M launched a global initiative called Garment Collecting. Customers are encouraged to bring in unwanted garments of any brand and in any condition to H&M stores in all 53 markets to be given a new life.
H&M rewards customers who bring in their garments with a 15% discount on an item of your choice per bag donated. The limit is 2 bags per customer per day.
The garments are separated in three groups:
- Rewear – clothing that can be worn again is sold as second-hand goods worldwide
- Reuse – textiles that are no longer suitable to wear and converted into other products, such as cleaning cloths
- Recycle – textiles that can’t be reused can be turned into textile fibres or used to manufacture products such as insulating materials for the auto industry
Any revenue from the Garment Collecting program is invested in technology for recycling processes in textiles and social projects. H&M partnered with I:CO and supports organizations and social projects internationally through their Charity Star initiative.
Global Green is the Charity Star organization H&M funds in the United States.
GLOBAL GREEN USA
Global Green USA is a humanitarian environmental group dedicated to helping the places, the people, and the planet in need through catalytic projects, transformative policy, and cutting-edge research. Global Green USA’s signature programs include greening affordable housing, schools, neighborhoods, and cities as well as rebuilding communities that have suffered from the impacts of climate change, sea level rise, and environmental degradation, such as those devastated by hurricanes Katrina and Sandy. Global Green USA is the U.S. affiliate of Green Cross International, which was founded in 1993 to foster a global value shift toward a sustainable and secure future. www.globalgreen.org
See the other Charity Star organizations and the most recently updated total of donated clothes and funds.
Long Live Fashion! Happy Shopping!
xoxo- Kellie
