Why Sports Are Essential In The War Against Cord cutting
An increasing number of TV viewers are cutting the cord from cable and satellite TV services and going for innovative streaming services like Netflix. Despite the trend, one factor is stopping other people from following suit- sports! The fight is getting tough between traditional and new TV services, and in this article I will discuss the role of sports in the fight.
You’ve probably landed here because you already watch TV in one form or another, be it through cable, satellite, computer or smartphone. No matter what type of TV programs or shows people might love, they are increasingly cutting the cord from cable and satellite TVs to stream programs through the newest means like Netflix, Hulu and other Internet-based offerings.
Shift in trend
The domain of cable and satellite television is being taken over by new entertainment technologies. In fact, the trend has already turned Netflix into the largest subscription video provider in the USA. Netflix was the first company to pose serious challenge to cable and satellite TV companies. Cable operators may not acknowledge this, but in reality they are working hard to fight back.
According to a report by the Experian Marketing Services, around 6.5% of the television market has already cut the cord. This number was 4.5% in 2010. This is in fact a big number and signifies the shift of consumers from traditional television experience to contemporary ones; however, this number could have been much bigger had it not been sports programs.
Sports is the deciding factor
Watching sports live is in fact an ornament for cable and satellite TVs. A study by CouponCabin found that forty three percent of cable subscribers didn’t leave their subscriptions because they can’t imagine living without watching live sports. Given how quickly NFL Sunday Ticket in Chicago, Illinois sell, it is obvious that sports is alive.
When it comes to sports, Internet-based streaming services can’t surpass your expectations and delight you. Games are normally exclusive to sports networks, which are delivered via cable or satellite TV. Of course online streaming is available, but the services are mostly unsteady and not up to the mark on quality. A recent example of Internet-based streaming fail occurred when Sling TV failed to deliver service to viewers. The company ultimately apologized from its customers.
Expected improvements in online streaming
Despite the shortcomings, key TV channels, such as ABC and ESPN, have gone online. No doubt that improvements are around the corner and more people are expected to cut the cord from cable and satellite TVs to online streaming. Yet, for sports to go online, the market seems quite far from growth and development. The fight is on between the traditional and new mediums of watching sports, but for the time being more people are sticking around with the former.
Currently, online sports streaming services that can deliver good quality require you to provide a proof of cable or satellite TV account to subscribe for their services. However, this trend is expected to change in future.
How to find a better online streaming service
Meanwhile, there exists no rule that forces you to use only one of the TV options available. You can continue using your cable TV and online streaming services at the same time. While doing so, you can explore and find better options. Remember, online streaming services offer free trials; take advantage of them to find what you were looking for.
Cable and satellite TV services are improving
Having said that, it is also important to note that even the cable and satellite TV services are improving in a bid to keep you a customer. They are introducing new technologies and upgrading their systems to surpass your expectations and delight you with their services. They are also coming up with new promotions to attract you.
You are in a position of power between the traditional and modern TV services, and if you are wise, you can use it to your advantage by getting discounts and savings.
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