Publishers and bookshop owners love genres. It makes their life so much easier, not just to know which shelf to put a book on, but also how to market it. Enjoyed last year's big steampunk hit? Then (handing over shiny new book) you'll love this steampunk novel that's just come out.
Newbie writers are told that to have a hope of securing an agent and a publisher, their novel must fit neatly inside a genre. Some genres, like Young Adult, have very restrictive rules. Apparently, teenagers can only relate to heroes their own age or a little older (luckily no one told me this when I was that age). But the 'rules' change. Sometimes a surprise hit makes publishers accept a new genre. Since Fifty Shades, we all know about Mommy Porn, God help us. Now Thursdays in the Park has sprung back to digital life and topped the charts after a lacklustre print launch a few years ago, we must expect an avalanche of Gran Lit. Because when publishers are not busy curating content, such a vital part of their jobs, they are pouncing on whatever seems likely to be the next big money-spinner.
I got to thinking about this while trying to decide what categories to put Ice Diaries into when loading it to Amazon's KDP. Two years ago, you were allowed five. Now it's two, and for anyone whose novels cross genres this makes for hard choices. Fiction...that was easy. Now, Action & Adventure, Contemporary Romance, Romantic Suspense, Thrillers, or Science Fiction? Darned if I know.
I recently started reading Divergent, because the sample looked promising. About 15% into the book it occurred to me, this is Harry Potter meets The Hunger Games, and I bet that's how the book was sold to a publisher, too. This thought was so off-putting I stopped reading.
Rigid genres are a bad thing, as bad as narrowly specifying ages on children's books. Readers don't really care about genres, even if they think they do. What readers want is an absorbing story that will take them away from their lives for a brief spell and preferably leave them with something to think about afterwards. That's all.
Suppose publishers published only the best books, regardless of all other considerations? They'll never try it, but if they did, it just might be the answer to their current self-inflicted woes.
