Lifestyle Magazine

When Masks For All Your Skin Needs

By Rolala @rolalaloves
When Masks, When Mask, When Masks Review, Sheet Mask, Asian Beauty, Sheet Masks at Sephora, Korean Sheet Mask

I'm not someone who has an addictive personality but I might just have a slight addiction to sheet masks. I've been using them on and off for a number of years but lately sheet masking has become more of a frequent step. I follow a multi-step Asian skincare routine and usually apply sheet masks 3-4 times week. The positive results on my skin encourage me to keep it up. I use a variety of sheet masks and definitely have some favorites which are mostly from Korean brands with specific function and use natural and nourishing ingredients. I also like unusual ingredients like snail mucin and bee venom. When Masks had caught my eye at Sephora so I was thrilled when I had opportunity to try them out.

About the Brand:  J.C People is the Korean based company behind the When brand. When Masks were launched in July 2011 as premium face masks using advanced bio-cellulose technology for superior adhesion and hydrating effects. The company maintains a philosophy that "Beauty is skin deep." and their mission is to develop and deliver sustainable, high value, effective and reliable products with innovative functions and creative design. 


When Masks, When Mask, When Masks Review, Sheet Mask, Asian Beauty, Sheet Masks at Sephora, Korean Sheet Mask

Product Claims: When Masks are made with an all-natural bio-cellulose sheet from coconuts. The bio-cellulose is super lightweight and gentle enough that it can be used to treat burn patients. The bio-cellulose sheet can also hold 100 times it's weight of essence which is 10x more than fabric or paper mask sheets. The bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact. When Masks are vegan and gluten-free and formulated without any parabens, sulfates and phthalates.
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