Now, all the users of LinkedIn will be able to post their thoughts via the company’s publishing platform, and gain followers for doing so.
Before the announcement, LinkedIn publishing platform has been limited to just 500 “influencers” including Barack Obama and Richard Branson.
But it seems like LinkedIn have spotted opportunities for its millions of users by opening their publishing platform to give users a powerful new way to build their professional brand.
What is LinkedIn publishing platform about
LinkedIn’s Publisher Platform is the user-facing component to what has become a robust media arm at LinkedIn, largely propelled by its acquisition of news-reading app Pulse, and its content often feeds into daily news aggregator LinkedIn Today.
According to LinkedIn, “when a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.”
LinkedIn publishing platform is definitely part of LinkedIn’s strategy to grow the frequency with which users interact on the website. The platform allows users to connect and share content with others.
LinkedIn publishing platform roll-out
The staged roll-out will first provide access for roughly 25,000 users on LinkedIn, with the goal of a global roll-out within a few months.
In addition, LinkedIn now allows users to follow people who are not in their network and build their own group of followers. It’s a grassroots way for users to become influencers on the platform, even if they’re not Suze Orman or Bill Gates.
Ryan Roslansky, LinkedIn’s head of content products, told TechCrunch ,”We do this because we want LinkedIn to be the place where members can become productive, successful professionals – not just when you’re trying to find a job, or search for another person.”
