Westin Hotels & Resorts announced the launch of Project Rise: Thread Forward. An unprecedented sustainability program that collects, processes and reweaves hotel bed linens. Transforming them into thousands of pairs of children’s pajamas. The first-of-its-kind pajamas will be distributed to children in need. Whose circumstances can contribute to shortened and more fragmented sleep. Beginning April 16th, Westin will give the gift of better sleep beyond the brand’s hotels. In cities around the world: from New York and Toronto, to Mexico City and Cape Town. Encouring guests to support by purchasing a pair of pajamas on westinstore.com to benefit the program.
Westin Hotels& Resorts reimagines a good hight’s sleep through the power of pajamas
“As people integrate wellness into their lifestyle more holistically on the road and at home, giving back has increasingly become important to their overall sense of well-being,” said Brian Povinelli, SVP & Global Brand Leader, Westin Hotels & Resorts. “Wellness is in the Westin brand’s DNA, and Project Rise: Thread Forward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us – hopefully inspiring change in the industry as a whole.”
Last year Westin introduced a global campaign called Let’s Rise, taking on the distractions and unpredictability of travel and empowering people to regain control of their well-being when they need it most, while traveling. As part of the brand’s rally-cry, Westin looked to their associates for an idea to empower the communities in which they live and work. The brand launched a challenge, Project Rise, asking associates to submit those ideas through the lens of the Six Pillars of Well-being; one idea would be selected and solution funded by the brand. More than 325 associates from around the world submitted ideas; one inspired insight encouraged the brand to repurpose discarded bed linens that often don’t have a centralized recycling process or recipient.
Westin Hotels& Resorts reimagines a good hight’s sleep through the power of pajamas
Committed to helping guests get a good night’s sleep. Since the game-changing debut of the Heavenly Bed® almost 20 years ago, Westin saw an opportunity to not only create an innovative industry-first upcycling program. But also empower sleep in an entirely new way.
