Self Expression Magazine

Wedding Suppliers — Do You Blog?

By Claire

A quick look at this as a lit­tle aside: I searched for ‘wed­ding pho­tog­ra­phers’ and got a map with chicken pox. There are so, so many pho­tog­ra­phers out there! (Even more if you zoom in). I knew that though…

wedding photographers map UK

wed­ding pho­tog­ra­phers — a rash across the UK?

I was on a bit of a mis­sion to dis­cover new wed­ding pho­tog­ra­phers — ones who hadn’t sub­mit­ted to my blog before, so I could raise aware­ness of Eng­lish Wed­ding blog. And I was look­ing for their real wed­ding fea­tures to get an idea of what they do.

Four out of five didn’t have blogs.

And I was sur­prised — in this day and age, surely a wed­ding busi­ness blog is as impor­tant for SEO and pro­mo­tion as face­book, more impor­tant than twit­ter, on a par with hav­ing a pres­ence at wed­ding shows and fairs?

I dis­cov­ered with my wed­ding cal­lig­ra­phy busi­nesses very early on that writ­ing a blog would gen­er­ate 40% more traf­fic to my site. Let’s make that more per­sonal: for every 100 peo­ple who’d browse my site, another 40 of those who found my blog via Google search would then come and have a look at my website.

That’s how I fell in love with blog­ging and it’s partly where Eng­lish Wed­ding blog came from. Now when a pho­tog­ra­pher, invi­ta­tion designer or wed­ding enter­tainer gets in touch, I look for their blog. Instantly.

Why? It shows me a deeper insight into their work than a port­fo­lio. I see a wed­ding photographer’s port­fo­lio as a hand-picked selec­tion of their very best bits. If I want to know more about their work, I look for real wed­dings, large size images, quick to scroll through. It has to be a blog.

In this day and age it really does sur­prise me that so many wed­ding busi­nesses don’t blog. And I’d really love to know why. Is it time? Is it that blog­ging hasn’t reg­is­tered with the wed­ding indus­try yet? Am I just too geeky for my own good? (I read a lot of tech news and web design articles.)

Claire xx

Back to Featured Articles on Logo Paperblog