1936 Cocktail hats would not have been quite as exciting... without Maybelline Eyes lighting up a woman's face.
According to Marion Valle'..... Modern Eye Make-up is as Necessary to CHARM as the SMARTEST HAT.
In 1936 Maybelline changed their look and product line to be more fashionable and appeal to a younger market.
A new 10 cent size of Maybelline replaced the 75 cent larger size in the 1930's, so every woman could afford to be fashionable during the Great Depression.
Lilly Dache' Hollywood's Mad Hatter,
