Victoria’s Secret, the world’s most famous lingerie brand, introduces French lingerie purveyor LIVY. Launched February 13th, LIVY and will be available at select Victoria’s Secret stores in the US and at VictoriasSecret.com, as well as select stores in the UK beginning February 20th.
Exclusive to the Victoria’s Secret 5th Avenue (New York City) and New Bond Street (London) Flagship stores, LIVY will be featured within a branded shop-in-shop.
LIVY, founded by Paris-based designer Lisa Chavy, has been dubbed the “new lingerie brand to know,” blending traditional and modern intricacies that push design boundaries and take fashion lingerie to the next level. LIVY is constantly seeking out ways to differentiate the brand through new premium fabrics and techniques.
Angel Sara Sampaio and Designer Lisa Chavy Introduce “LIVY” at Victoria’s Secret
The line is inspired by the unique style and sensibilities of women in Paris, New York and Los Angeles, and is further influenced by Chavy’s love of art and architecture. LIVY lingerie is for a woman who wants to be seen and not hidden beneath clothing.
“I love the way women make choices. The way they decide to live their life, fully, boldly. I created LIVY because I wanted to empower women’s freedom. I wanted to create lingerie that would be more than lingerie—it’s a lifestyle matching who they are,” says Chavy.
The LIVY collection at Victoria’s Secret includes an array of bras, panties, lingerie, sleepwear and lifestyle pieces. High-end product details include graphic-back designs, tattoo-style appliques, crisp laser-cut lines, bold hardware accents, luxe Calais lace, and thermo-fused technology creating a smooth and comfortable fabric finish.
To shop the collection, visit: https://www.victoriassecret.com
Follow Victoria’s Secret on social media using #VictoriaMeetsLIVY on Instagram and Twitter @VictoriasSecret and www.Facebook.com/VictoriasSecret
Victoria’s Secret To Feature Lingerie Label LIVY
Victoria’s Secret is the leading specialty retailer of bras, panties, lingerie, pajamas and beauty products with prestige fragrances, body care, celebrated Supermodels and world-famous runway shows. A business of L Brands, Inc. (NYSE: LB), Victoria’s Secret serves customers at more than 1,600 Victoria’s Secret Lingerie and Beauty stores around the globe and online at www.VictoriasSecret.com, enabling them to shop the brand anywhere and anytime.
