Themarioblog

LATEST ARTICLES ( 1384 )

• With Magazine Advertising Surging, Time to Get More Creative About Mobile...

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Feb. 11TAKEAWAY: It’s, indeed, very good news to hear... Read more

  Posted on 08 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Brand Perfect Kicks off Adventures in Publishing

  

  TAKEAWAY: Brand Perfect opened its Adventures in Publishing seminar in New York City Wednesday: Here are some highlights and takeaways from the various sessions. Read more

  Posted on 07 February 2013 MEDIA, SOCIAL MEDIA, TECH

• The iPad is the Reporters’ Tool of Choice for Lois Lane, Too

  

  TAKEAWAY: She personalizes the glamorous reporter in all those Superman comics and movies, and now Lois Lane’s glamour gains a new high tech edge as she trades... Read more

  Posted on 06 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Hack Our Cover: Driving up Engagement, Having Fun at the Same Time

  

  TAKEAWAY: User interactivity and engagement are important criteria for any publication today. The folks at Silicon Valley Business Journal are taking advantage... Read more

  Posted on 05 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Teaching Multi Platform Strategies in J School

  

  TAKEAWAY: It’s important that journalism students start practicing with those instruments of the media quartet as soon as possible as part of their studies.... Read more

  Posted on 04 February 2013 MEDIA, SOCIAL MEDIA, TECH

• How Users Engage with the Media Quartet

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, February 4 TAKEAWAY: Working around the media quartet... Read more

  Posted on 01 February 2013 MEDIA, SOCIAL MEDIA, TECH

• Women’s Role: Much Progress, but More to Come

  

  TAKEAWAY: Some of the most talented people I have worked with in this industry are women. A recent column in The New York Times makes me think of how much more... Read more

  Posted on 31 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Click on the Pic!

  

  TAKEAWAY: We see it appearing more often, in all platforms (including print). Flipboard pioneered it, but now we know that users like to look at images and clic... Read more

  Posted on 30 January 2013 MEDIA, SOCIAL MEDIA, TECH

• For Journalism: Here’s a Program the Industry Desperately Needs

  

  TAKEAWAY: For Journalism may offer the best solution yet to bridge the gap between what our fast changing newsrooms need in terms of skills, and what students... Read more

  Posted on 29 January 2013 MEDIA, SOCIAL MEDIA, TECH

• New Rebranding for Billboard

  

  TAKEAWAY: It’s a new logo and design for the legendary music magazine, Billboard. Gone is the colorful Jim Parkinson logo that dates to 1963; in is a clean,... Read more

  Posted on 28 January 2013 MEDIA, SOCIAL MEDIA, TECH

• 40 Years/40 Lessons #26: Change.

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next post is scheduled for Monday, January 28 TAKEAWAY: This is part 26 of my... Read more

  Posted on 25 January 2013 MEDIA, TECH

• Night and Day. Digital and Print. Then and Now.

  

  TAKEAWAY: A memo from the publisher of the Financial Times to his staff offers glimpses of how things should be in a multi media platform newsroom. Read on. Read more

  Posted on 24 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Print is Eternal: the Three Act Play

  

  TAKEAWAY: It has a nice ring to it, Print is Eternal, and editors in almost every newsroom around the globe love the sound of that phrase. Don’t take me wrong,... Read more

  Posted on 23 January 2013 MEDIA, SOCIAL MEDIA, TECH

• When That Home Page is Not the Main Event

  

  TAKEAWAY: Those news website home pages are not what they used to be, or perhaps the side and back doors have become the more practical and less noisy way to... Read more

  Posted on 22 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Dear Abby: Thanks for All the (English) Lessons

  

  TAKEAWAY: She was the dispenser of wise and practical advice to millions. To me, Dear Abby was one of my first English teachers, imparting useful lessons not... Read more

  Posted on 21 January 2013 MEDIA, SOCIAL MEDIA, TECH

• It’s a Redesigned Look for the American Airlines Brand

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next post is scheduled for Monday, January 21.  TAKEAWAY: It’s a new logo and... Read more

  Posted on 18 January 2013 MEDIA, SOCIAL MEDIA, TECH

• The Role of Design in the Midst of the Media Quartet

  

  TAKEAWAY: It is difficult, dangerous and even nonsensical to isolate the design process of a publication from the rest of what is happening around it. Read more

  Posted on 17 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Recharge: the Renewable Energy Journal Gets Renewed

  

  TAKEAWAY: It’s a new format for Recharge, the multi platform publication of the wind and solar energy industry. It is the third project launch for Garcia Media... Read more

  Posted on 16 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Repeated Promos an Insult to Readers’ Intelligence

  

  TAKEAWAY: Let’s not get carried away with navigation, to the point where repetition sets in. What’s the way to do it just right? Striking a balance does it. Read more

  Posted on 15 January 2013 MEDIA, SOCIAL MEDIA, TECH

• Click on Rethink

  

  TAKEAWAY: If the calls and emails I have received so far this young year of 2013 are an indication, publishers are serious about effective, dramatic change and... Read more

  Posted on 14 January 2013 MEDIA, SOCIAL MEDIA, TECH