Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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The Printed Newspaper and the Power to Disconnect
TAKEAWAY: From time to time we hear ourselves singing the praises of the printed newspaper and its ability to get us unplugged and disconnected from the world. ... Read more
Posted on 04 June 2013 MEDIA, SOCIAL MEDIA, TECH -
Mentors and Role Reversals
TAKEAWAY: There is something new in the air about how young people in the newsroom assume the role of teaching their mentors about the new digital world. It... Read more
Posted on 03 June 2013 MEDIA, SOCIAL MEDIA, TECH -
News Cycles, Breaking News and Social Media
News cycles, breaking news and social media This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, June 3... Read more
Posted on 31 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Paris Match: Ready for Summer of 2013 with Design, Content Innovations
TAKEAWAY: It’s been the essential French weekly magazine since 1949. Now, Paris Match introduces a variety of changes in its content and design to make its... Read more
Posted on 30 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Student Newspapers Serve More Than the News
TAKEAWAY: Many of us in our profession would not be here today if it wasn’t for the experience and inspiration gained by working on the student newspaper. Read more
Posted on 29 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Why We Need to Create Better Advertising Concepts for Mobile Platforms
TAKEAWAY: Mobile platform advertising represents fertile ground for experimentation, and now we know that users are willing to engage with ads in exchange for... Read more
Posted on 28 May 2013 MEDIA, SOCIAL MEDIA, TECH -
When Newspapers Pay Tribute to Those Who Made a Difference
It is Memorial Day Weekend in the United States, when we celebrate the start of summer. There is no work Monday, so TheMarioBlog will resume Tuesday, May 28... Read more
Posted on 24 May 2013 MEDIA, SOCIAL MEDIA, TECH -
The Newspaper of Tomorrow Morning Tonight
TAKEAWAY: For newspaper readers, real lean back experience may be just before going to sleep. Berlingske, a Danish newspaper, capitalizes on that idea. Read more
Posted on 23 May 2013 MEDIA, SOCIAL MEDIA, TECH -
One Newspaper, One Building, Tons of Memories
TAKEAWAY: As The Miami Herald crew packed its bags and moved to a new location in the Miami suburbs, I find it difficult to say goodbye to the memories of One... Read more
Posted on 22 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Bring Back That Old New Journalism for the Lean Back World of Print
TAKEAWAY: In an essay this week, Nobel laureate novelist Mario Vargas Llosa hints at the benefits of New Journalism. Time to resurrect the idea that the... Read more
Posted on 21 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Creativity: Sometimes a Blink, Often Planning and Flexibility
TAKEAWAY: Behind the scenes in the makings of the New York Magazine cover with Michael Douglas: more than just a creative moment Last week we were mesmerized... Read more
Posted on 20 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Silicon Valley Business Journal: How Strategy and Substance Lead to Great Success
TAKEAWAY: It was last January that the Silicon Valley Business Journal became the first of the 40 American City Business Journals to introduce a totally new... Read more
Posted on 16 May 2013 MEDIA, SOCIAL MEDIA, TECH -
We Never Had Such a Big Audience: Let’s Capitalize on It Through All Platforms
TAKEAWAY: Users are spending more time consuming news and information, not only digitally, but, not surprisingly, via the traditional media outlets. Read more
Posted on 15 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Thirsty: a Playful Font with a Memorable Name
TAKEAWAY: Take a look at this script font that says happy and playful. Here you see how Thirsty, which is used quite small to identify subsections (see right o... Read more
Posted on 14 May 2013 MEDIA, SOCIAL MEDIA, TECH -
40 Years/40 Lessons (27): Grandfather.
TAKEAWAY: This is part 27 of my occasional series 40 Years/40 Lessons, which I call a sort of career memoir, capturing highlights and reminiscing about what... Read more
Posted on 13 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Nordic Media Festival: It’s Presentation Day Today
This is the weekend edition of TheMarioBlog and will be updated as needed. Next blog post is Monday, May 13 TAKEAWAY: I speak today at the Nordic Media Festiva... Read more
Posted on 10 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Social Media’s Impact in the Business of Storytelling
TAKEAWAY: I continue to prepare for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! Read more
Posted on 09 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Get Ready for Those Smartphone Editions
TAKEAWAY: I continue to prepare for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! Read more
Posted on 08 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Creating a New Tablet Edition? Newsy and Pictorial May Be the Way to Go
TAKEAWAY: I am preparing for my presentation at the Nordic Media Festival conference in Bergen, Norway this week. What a difference a calendar year makes! Read more
Posted on 07 May 2013 MEDIA, SOCIAL MEDIA, TECH -
Preparing a Presentation Allows for Some Introspection
TAKEAWAY: What a difference a calendar year makes! Preparing to address an audience at the Nordic Media Festival conference in Norway this week, I take a look... Read more
Posted on 06 May 2013 MEDIA, SOCIAL MEDIA, TECH