Themarioblog

LATEST ARTICLES ( 1384 )

• Realities, Trends of the Industry Share Stage at WAN IFRA Berlin 2013

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, October 14TAKEAWAY: It was an exciting time to be in... Read more

  Posted on 11 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Mail Plus: Tablet Edition with Tons of Extras

  

  TAKEAWAY: In the UK The Daily Mail is an iconic newspaper with a huge following; now Mail Plus takes that content, adds interactivity and carries its appeal to ... Read more

  Posted on 10 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Interactive, Sponsorship Ads: the New Marriage of Digital Advertising, Editorial

  

  TAKEAWAY: While we often concentrate on those members of the newsroom who are slow to face up to change, it is also important to understand that change does... Read more

  Posted on 09 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Optimism and Solutions: First Day of WAN IFRA Expo in Berlin

  

  TAKEAWAY: The first day of the WAN IFRA World Publishing Expo 2013 in Berlin is now history, and here are some highlights. Challenging times, indeed, but... Read more

  Posted on 08 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Why I Am Not in the Newspaper Business Anymore

  

  TAKEAWAY: There is something about the word newspaper that changes the mood of the conversation these days.Meet the media thinker That’s it. I have decided... Read more

  Posted on 07 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Phones and Tablets: the New Dynamic Duo

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, October 7 TAKEAWAY: Those tablets are becoming more lea... Read more

  Posted on 04 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Philipp Riederle: Meet the Prince of the Digital Generation in Germany

  

  TAKEAWAY: Philipp Riederle was born in 1994 in Germany, does not have any recollection of life without the Internet and is proud to proclaim himself a... Read more

  Posted on 03 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Catering to the Mobile Audience That Wants It All

  

  TAKEAWAY: We used to cater to scanners in the 1980s and beyond; now they have given way to mobile device users with “continued partial attention”. Seduction... Read more

  Posted on 02 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Pinstripe Project: Albany, St. Louis Launch New Look, Digital First Approach

  

  TAKEAWAY: Two Pinstripe Project launches this past week: now the Albany Business Review. and the St. Louis Business Journal join the 9 other titles of the... Read more

  Posted on 01 October 2013 MEDIA, SOCIAL MEDIA, TECH

• Orange County Register: 6-part California Indians Series is Pure Gold

  

  TAKEAWAY: Jeff Goertzen shares pages of what he describes the most challenging project of his career. Read it in his own words. Read more

  Posted on 30 September 2013 MEDIA, SOCIAL MEDIA, TECH

• They Are Still Here

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. Next blog post is scheduled Monday, September 30 TAKEAWAY: These newspapers have... Read more

  Posted on 27 September 2013 MEDIA, SOCIAL MEDIA, TECH

• Nautilus: Take a Look at This Website

  

  TAKEAWAY: Here is one website that I like and I am sure you would too: lots to learn from Nautilus about simplicity, functionality and, of course, interesting... Read more

  Posted on 26 September 2013 MEDIA, SOCIAL MEDIA, TECH

• Pinstripe Project: Minneapolis, Nashville Premiere All That’s New (and Look at...

  

  TAKEAWAY: Two Pinstripe Project launches this past week: has taken place, this time the Minneapolis Business Journal. and the Nashville Business Journal now joi... Read more

  Posted on 25 September 2013 MEDIA, SOCIAL MEDIA, TECH

• The (happy) Evolution of Those Multimedia Story Packages

  

  TAKEAWAY: The New York Times’ Tomato Can Blues is the latest of the big multimedia storytelling packages and what a great example of an excellent narrative... Read more

  Posted on 24 September 2013 MEDIA, SOCIAL MEDIA, TECH

• Genesis Reminds Us About the Power of Still Black and White Photography

  

  TAKEAWAY: Here is a testimony to the power of photography and visual storytelling. The images in the two-tome Genesis, by Sebastião Salgado, do not need... Read more

  Posted on 23 September 2013 MEDIA, SOCIAL MEDIA, TECH

• An Open Letter That Must Be Posted in Every Newsroom Around the World

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Sept. 26 TAKEAWAY: What this anonymous writer has... Read more

  Posted on 20 September 2013 MEDIA, SOCIAL MEDIA, TECH

• The New Yorker Redesign: Subtlety and Respect for the Past

  

  TAKEAWAY: It is some “subtle” changes at The New Yorker, but are they really? Classic publications seldom change subtly, not in the view of those inside.  I lik... Read more

  Posted on 19 September 2013 MEDIA, SOCIAL MEDIA, TECH

• A Return to Academia: Teaching Multi-platform Storytelling at Columbia

  

  TAKEAWAY: I have been appointed the Hearst Digital Media Professional-in-Residence at Columbia Journalism School. I have exciting news: I will be returning to... Read more

  Posted on 17 September 2013 MEDIA, SOCIAL MEDIA, TECH

• University of Oregon: the iPad-only Student Magazine That Thrives, Paves the...

  

  TAKEAWAY: The iPad was barely on store shelves when a journalism class at the University of Oregon decided to start a tablet-only magazine. Two years later, it... Read more

  Posted on 16 September 2013 MEDIA, SOCIAL MEDIA, TECH

• Multi Media Stories: Beyond the Razzle Dazzle

  

  This is the weekend edition of TheMarioBlog and will be updated as needed; the next blog post is Monday, September 16 TAKEAWAY: It’s an argument we have heard... Read more

  Posted on 13 September 2013 MEDIA, SOCIAL MEDIA, TECH