Smartadblog

LATEST ARTICLES ( 206 )

• Let’s Talk Header Bidding!

  

  Header bidding has been known to mobile publishers some time, but now everyone is getting on board! Check out this video about header bidding from our "Dmexco... Read more

  Posted on 10 November 2017 SOCIAL MEDIA, TECH

• 3 Tips for Q4 Mobile Campaign Success

  As Q4 has already begun, we are now in the midst of the hottest period for marketers. Advertising budgets are about to skyrocket, reaching their peak right... Read more

  Posted on 02 November 2017 SOCIAL MEDIA, TECH

• 8 Ad Tech Trends for 2018

  What's in and what's out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data, transparency, privacy.... Read more

  Posted on 01 November 2017 SOCIAL MEDIA, TECH

• Let’s Talk Private Marketplaces!

  

  Why should you watch this video? Because private marketplaces and deals seems to be where the market is heading. The advantage of a private marketplace... Read more

  Posted on 26 October 2017 SOCIAL MEDIA, TECH

• What’s the Future of Interstitial Ads?

  ---What's the Future of Interstitial Ads? A mature market Mobile inventory distribution 55% - banner 20% - interstitial 15% - video 10% - native Distribution o... Read more

  Posted on 24 October 2017 SOCIAL MEDIA, TECH

• Smart Talks Video Series – Mobile, Video and Programmatic

  What's Smart Talks? In Smart Talks we explore mobile, video and programmatic - the three most powerful forces in ad tech today. The mobile, video and... Read more

  Posted on 23 October 2017 SOCIAL MEDIA, TECH

• White Paper: How to Win with Mobile, Video and Programmatic

  

  Why should you read this white paper? Because the proper combination of mobile, video and programmatic are guaranteed to boost your revenue. As Google and... Read more

  Posted on 19 October 2017 SOCIAL MEDIA, TECH

• Let’s Talk Quality and Ads.txt

  

  Why should you read this video? Because premium publishers and ad networks need to help advertisers buy with confidence. The Advantage of Ads.txt Ads.txt helps... Read more

  Posted on 12 October 2017 SOCIAL MEDIA, TECH

• Three Ad Tech Experts Bring Fresh Insight to Smart

  What attracted you to Smart AdServer? Michael Nevins: I'm attracted to opportunities where I can take companies that are successful in one territory or... Read more

  Posted on 03 October 2017 SOCIAL MEDIA, TECH

• Ads.txt: Adopt Or Be Blocked

  Publishers who don't implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don't have problems later. Get started in 3... Read more

  Posted on 29 September 2017 SOCIAL MEDIA, TECH

• El Tiempo Reaches US Market with Programmatic Sales

  

  Why should you read this article? Because reaching new audiences can be the key to boosting your programmatic revenue. Learn how Smart helped El Tiempo reach ne... Read more

  Posted on 23 September 2017 SOCIAL MEDIA, TECH

• Dmexco 2017: Let’s Talk Header Bidding, GDPR & Ads.txt

  Let's all exhale - dmexco 2017 is over! As usual, the expo focused on some of the biggest names in digital advertising while giving the up and comers some... Read more

  Posted on 19 September 2017 SOCIAL MEDIA, TECH

• Smart Dmexco 2017 Picks

  dmexco - the German digital advertising trade fair and conference - is billing itself as the most important meeting place for techies, visionaries, media... Read more

  Posted on 11 September 2017 SOCIAL MEDIA, TECH

• Smart AdServer Boosts Monetization for Contrepoints.org

  

  Why should you read this article? Because holistic yield management beats the traditional monetization approach. Learn how Contrepoints.org doubled its... Read more

  Posted on 01 August 2017 SOCIAL MEDIA, TECH

• 4 Questions About Ads.txt: Q&A with Chief Quality Officer Gorka Zarauz

  ads.txt (Authorized Digital Sellers) is an IAB project aiming at eliminating counterfeit and unauthorized inventory. Its main goal is to fight against domain... Read more

  Posted on 27 July 2017 SOCIAL MEDIA, TECH

• Quality at Smart AdServer

  Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality... Read more

  Posted on 23 July 2017 SOCIAL MEDIA, TECH

• Making Programmatic Direct Efficient Through Discovery and Automation

  Whereas buying on Google and Facebook is straightforward, most of the buyers and publishers are still locked into the slow Insertion Order (IO) workflow and... Read more

  Posted on 05 May 2017 SOCIAL MEDIA, TECH

• What Is Server-to-Server Header Bidding?

  Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other... Read more

  Posted on 14 April 2017 SOCIAL MEDIA, TECH

• Babcox Media Increases Performance with Smart AdServer

  Learn how Smart AdServer helped Babcox to increase performance and maximize yield by providing a robust full stack platform and ready-to-use rich media... Read more

  Posted on 05 April 2017 SOCIAL MEDIA, TECH

• Gaming Apps Monetization: Q&A with A. Chakroun Mobile & Rich Media Product...

  Like every year, 100,000 professionals of the mobile sector gathered in Barcelona for the Mobile World Congress to discover the latest innovations in cellular... Read more

  Posted on 30 March 2017 SOCIAL MEDIA, TECH