Social Media Magazine

Let’s Talk Quality and Ads.txt

Posted on the 12 October 2017 by Smartadblog @SmartAdServerEN

Why should you read this video?

Because premium publishers and ad networks need to help advertisers buy with confidence.

Let’s Talk Quality and Ads.txt

The Advantage of Ads.txt

Ads.txt helps the sell-side reassure advertisers of inventory quality and authorship. Even more, it protects revenue by preventing bad actors from spoofing domains.

But what exactly is ads.txt? And how does ads.txt work?

Learn what publishers and demand partners have to say about the initiative. In this video filmed at Dmexco 2017, you'll hear from ebay, Styria, MediaSmart, and Netpoint Media.


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