Smart dmexco 2017 Picks - Day One
Lightening the Age of Transformation: Do We Need a New Mindset?Main Idea: Which innovations are for now, and which are for later? A look at digital transformation as a whole.
Participants: Allen Blue, LinkedIn and Alisée de Tonnac, Seedstar World
11:00 - 11:45pm / Seminar 6 Viewability, Ad Fraud, Brand Safety: Unveiling the Core Impact of Media QualityMain Idea: Integral Ad Science shares insight from the H1 2017 Media Quality Report. Learn the biggest challenges and how to address them.
Bad Times, Good TimesParticipants: Oliver Hulse, Integral Ad Science
Main Idea: How sustainable is the recent momentum of The New York Times? And what about their relationship with GAFA?
Consumers on the MoveParticipants: Mark Thompson, The New York Times Company and Mainardo de Nardis, OMD Worldwide
Main Idea: What kinds of opportunities are out there when we combine data, programmatic and mobile?
Participants: Robert Bosch, Ströer and Liliana Caro, Kinetic WW
Where is the Power of Monetization?Smart dmexco 2017 Picks - Day Two
Main Idea: How should publishers monetize smarter? By leveraging of proprietary content or by using new platforms tied to digital channels and devices?
Transparency Isn't a Feature - It's an AttitudeParticipants: Ben Barokas, Sourcepoint; Krishan Bhaitia, NBCU; Robert Bradley, CNN; Peter Würtenberger, Axel Springer
Main Idea: Transparency is more than a buzzword, it's the opportunity to strengthen communication between brands and agencies.
The Digital Advertising Supply Chain RevolutionParticipants: Sacha Berlik, The Trade Desk
Main Idea: What are the biggest threats facing the digital industry today? And how can we overhaul it all without putting programmatic at risk?
Participants: Terence Kawaja, Luma Partners; Dennis Buchheim, IAB Tech Lab, Andrew Casale, Index Exchange; Nick Hugh, The Telegraph, Tim Mahlman, Oath, Brian Stempeck, The Trade Desk
Three Key Predictions in 5 Minutes Main Idea: A rapid fire session during which the trends and tactics coming year are revealed.
Participants: Jeff Gomez, Starlight Runner and Christi Olson, Microsoft
Click here for the Day One slide.
Click here for the Day Two slide.