Shellykramer

LATEST ARTICLES ( 491 )

• Digital Customer Service: Why It’s the Lifeblood of Your Business

  

  Business today doesn’t happen from 9 to 5, Monday through Friday. In a world that is fueled by The Internet of Things, business today happens pretty much... Read more

  Posted on 27 August 2014 BUSINESS, MARKETING & ADVERTISING

• Facebook Changes News Feed Again: Beware the Click-Bait

  

  Yesterday Facebook announced yet another change to the way stories are displayed in the News Feed that takes aim at click-bait content. Read more

  Posted on 26 August 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – August 22, 2014

  

  August 22nd is my dead mother’s birthday. Which a person can either look at as a major buzz kill or a poignant reminder of how short, but magical, life can be. ... Read more

  Posted on 23 August 2014 BUSINESS, MARKETING & ADVERTISING

• What I Learned About Blogging from First Graders

  

  When I was a first grade teacher, the end of summer always made me reflective (actually, it still does).  If there was going to be change, it was going to happe... Read more

  Posted on 20 August 2014 BUSINESS, MARKETING & ADVERTISING

• Does LEGO Need a Female Chemical Engineer Lab? You Betcha!

  

  Anyone who knows me knows that I’m a huge supporter of STEM (science, technology, engineering and math) initiatives for girls. Read more

  Posted on 19 August 2014 BUSINESS, MARKETING & ADVERTISING

• A Guide to Getting Started with Agile in Your Content Marketing Efforts

  

  Marketers everywhere are struggling to get their arms around the beast that is content marketing. How to do it in general, how to do it well, and how to get it... Read more

  Posted on 18 August 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – August 15, 2014

  

  Can you hear that? It’s the blessed sound of silence as the kids are finally back in school and parents everywhere heave a massive sigh of relief. Summer is... Read more

  Posted on 15 August 2014 BUSINESS, MARKETING & ADVERTISING

• The 4 Kinds of Small Business Owners [Study]

  

  There are an estimated 23 million small businesses in America and while every small business owner will have his or her own story to tell, many of them fall int... Read more

  Posted on 15 August 2014 BUSINESS, MARKETING & ADVERTISING

• The End of the Facebook Like-Gate Era: What Marketers Need To Know

  

  There was a lot of discussion last week about Facebook and its decision to spin off messaging to a separate and dedicated mobile app. Read more

  Posted on 14 August 2014 BUSINESS, MARKETING & ADVERTISING

• Want a Competitive Advantage? Focus on Customer Experience

  

  Ever have a week where so many ridiculous things happen to you that you’ve just gotta laugh? Last week that was my week. We were in Florida, on an island in... Read more

  Posted on 11 August 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – August 8, 2014

  

  This past week flew by fast, so fast that I almost didn’t manage to get this post out. But here it is – the things my team and I thought were particularly... Read more

  Posted on 11 August 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – August 1, 2014

  

  Another week ending and I’m finishing up what has been the longest, most relaxing vacation I’ve ever taken. It’s made me realize even more than usual how... Read more

  Posted on 01 August 2014 BUSINESS, MARKETING & ADVERTISING

• LinkedIn Launches Direct Sponsored Content: What It Means For Marketers

  

  LinkedIn’s latest initiative to attract brands to the platform is all about direct sponsored content. It’s kind of a big deal, because in the past the only... Read more

  Posted on 31 July 2014 BUSINESS, MARKETING & ADVERTISING

• The Secret Sauce of Lead Conversion: Online Fuels Offline

  

  Have you ever considered that there might just be a formula for maximizing your business’s lead generation? If your B2B company is focused on lead generation... Read more

  Posted on 28 July 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – July 25, 2014

  

  I’ve been at the beach on vacation with the kids for the last week, and have another week to go. So far, I’ve managed to not kill them, although with... Read more

  Posted on 25 July 2014 BUSINESS, MARKETING & ADVERTISING

• Google Authorship and Its Role in Better SEO Rankings

  

  There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure... Read more

  Posted on 24 July 2014 BUSINESS, MARKETING & ADVERTISING

• Meet MultiMechanics: Technology Fueling Engineers

  

  Being more than a little bit of a tech geek, I’m always on the lookout for news about new techniques and innovative technologies that have the potential to... Read more

  Posted on 22 July 2014 BUSINESS, MARKETING & ADVERTISING

• Apple Partners With IBM: What Does It Mean For Businesses

  

  Big business news of the past week was the partnership announced by Apple and IBM. Anyone old enough to remember the iconic 1984 Macintosh Super Bowl ad... Read more

  Posted on 21 July 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – July 18, 2014

  

  Another week has flown by and I’m writing this from the pool at my dad’s house in Florida, where I took the kids for leg one of our summer vacation. Read more

  Posted on 19 July 2014 BUSINESS, MARKETING & ADVERTISING

• Ignite Your Brand By Integrating Your Culture

  

  Ever since the advent of so-called “new media,” marketers have known the importance of integrating their efforts across all marketing platforms – advertising,... Read more

  Posted on 17 July 2014 BUSINESS, MARKETING & ADVERTISING