Shellykramer

LATEST ARTICLES ( 491 )

• Growth in Audio: Share of Ear Grows, Here’s Why

  

  Despite how often we overlook it in favor of “new and shiny” media, video never did kill the radio star. Americans spend more than four hours a day listening... Read more

  Posted on 02 February 2015 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – January 30, 2015

  

  With January coming to a close and the Northeast getting buckets of snow while I still pine for it but get nothing, there’s a lot going on on the Internets righ... Read more

  Posted on 02 February 2015 BUSINESS, MARKETING & ADVERTISING

• Six Reasons Your Marketing Strategy is Failing [and How to Fix It]

  

  SBI’s recent research report entitled How to Increase Marketing’s Contribution to 2015 Revenue was, as always, an interesting read. Read more

  Posted on 30 January 2015 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – January 23, 2015

  

  From Facebook making waves in the online video space to Microsoft announcing Project HoloLens, its new holographic goggles initiative, it’s been another eventfu... Read more

  Posted on 24 January 2015 BUSINESS, MARKETING & ADVERTISING

• Corporate Communications: Crisis in Conscience

  

  January is universally known as the New Year’s resolution month. People commit to losing weight, getting organized, spending more time with family, staying... Read more

  Posted on 23 January 2015 BUSINESS, MARKETING & ADVERTISING

• Millennials in the Workforce: What Really Matters To Them

  

  The generation born in the 1980s and early 90s, sometimes called Gen Y or, more commonly, Millennials, are now making an impact in the workplace. Read more

  Posted on 20 January 2015 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – January 16, 2015

  

  We’re seeing some prominent themes emerging in the online space this week, including the battle between YouTube and Facebook for video views. Without any furthe... Read more

  Posted on 18 January 2015 BUSINESS, MARKETING & ADVERTISING

• Native Video Views Skyrocket on Facebook: Marketers Take Note

  

  If you’re like me, you’re probably watching a lot of videos posted on Facebook these days. That’s because video on Facebook is absolutely booming. No surprise... Read more

  Posted on 16 January 2015 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – January 9, 2015

  

  Wasn’t it great to get past the holiday break and return to normal life? I know I loved having a nice break with the family, but I’m always really happy when... Read more

  Posted on 11 January 2015 BUSINESS, MARKETING & ADVERTISING

• SEO: The New Way Must Replace the Old Way

  

  With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective... Read more

  Posted on 09 January 2015 BUSINESS, MARKETING & ADVERTISING

• SEO: What’s The Impact of Google’s Pigeon Update

  

  When Google released a new algorithm back in July of last year, much heated debate was generated among the SEO and SEM communities about the likely impact of th... Read more

  Posted on 07 January 2015 BUSINESS, MARKETING & ADVERTISING

• How To Conduct A Twitter Audit in 1 Hour Or Less

  

  Twitter was the first social media platform that I really fell in love with. I love the simplicity of the platform, the fast-moving stream of information that... Read more

  Posted on 05 January 2015 BUSINESS, MARKETING & ADVERTISING

• The Key to Social Media Monitoring and Insights on a Startup Budget

  

  So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the  #V3Live Videochat Show. The topic we discussed was one that... Read more

  Posted on 29 December 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – December 19, 2014

  

  With Christmas less than a week away, another busy week comes to an end. Just because it’s the holiday season doesn’t mean the news feed has slowed. Read more

  Posted on 21 December 2014 BUSINESS, MARKETING & ADVERTISING

• Twitter’s Renewed SEO Focus Sees Huge Increase in Search-Related Visitors

  

  After a fallout several years ago with The Google, Twitter recently announced the move to allow search engines better access to popular hashtag pages, making... Read more

  Posted on 18 December 2014 BUSINESS, MARKETING & ADVERTISING

• Savvy End-User Buyers Changing the Game for B2B Marketers [Report]

  

  Business end-users, becoming increasingly accustomed to online shopping in their personal lives, are increasingly bypassing the traditional procurement route an... Read more

  Posted on 17 December 2014 BUSINESS, MARKETING & ADVERTISING

• Scan-to-Shop: The New M-Commerce Table Stakes

  

  It’s no surprise that mobile and our omnipresent devices are having a huge impact on the retail shopping experience. Mobile commerce sales are predicted to... Read more

  Posted on 15 December 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – December 12, 2014

  

  If you’re like me, you’re still marveling that another year is almost coming to a close. Even though we’re in the midst of the holiday season and all the... Read more

  Posted on 14 December 2014 BUSINESS, MARKETING & ADVERTISING

• Customer Loyalty: How to Close The Perception Gap Between Us and Them

  

  If I were to ask a simple question–how well do you know your customers–most of you would probably say that you do. At least, that’s what most marketers like to... Read more

  Posted on 12 December 2014 BUSINESS, MARKETING & ADVERTISING

• Facebook’s [Still Unofficial] Facebook at Work Could Shake Things Up

  

  “Facebook at work“ usually means a sneaky look at your News Feed when the boss isn’t around. But it seems we’ll soon see a new offering that could make the... Read more

  Posted on 09 December 2014 BUSINESS, MARKETING & ADVERTISING