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LATEST ARTICLES ( 360 )

• 4 Reasons Ecommerce Videos Make Sense in 2014

  

  “Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all... Read more

  Posted on 28 May 2014 MARKETING & ADVERTISING, TECH

• Six Reasons You Need To Stop Focusing on Click-Thru Data

  

  “There is a scary trend rolling through the digital domain. A trend that if left unchecked, will lead to failed content marketing and lead generation programs. Read more

  Posted on 26 May 2014 MARKETING & ADVERTISING, TECH

• Inbound Marketing Myths: My Website Doesn’t Need a Blog Or Social

  

  “You need a website to keep relevant in the ever evolving and expanding digital age. Your website is more than a brochure of what you do- it’s a sales tool, a... Read more

  Posted on 23 May 2014 MARKETING & ADVERTISING, TECH

• Mobile S’il Vous Plaît

  

  Mobile viewing will surpass laptop and desktop viewing in the very near future. Reports show mobile users demand the same experience on mobile they expect on... Read more

  Posted on 22 May 2014 MARKETING & ADVERTISING, TECH

• 8 Must-Have Ingredients of a Successful Blog Post

  

  “There’s more to a great blog post than just words on a screen. What follows is my list of essential ingredients for a successful blog post. Read more

  Posted on 21 May 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Just How Stupid Are You?’

  

  Just how stupid are you? Serious question and not at all designed to be confrontational but seriously , what do you think? We all meet people in our everyday... Read more

  Posted on 20 May 2014 MARKETING & ADVERTISING, TECH

• 3 Tips to Help You Get the Most Out of Your Video Investment

  

  “I think it’s awesome that more and more organizations around the world are starting to see the benefits of video marketing. However, what I find slightly... Read more

  Posted on 19 May 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Children, Filters and Chaos

  

  Children, filters and chaos I have lost count of the number of initiatives launched in schools to teach children the dangers of social media abuse. Read more

  Posted on 13 May 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ’3 Rules and 1 Big ‘No-No’

  

  3 rules, 1 big ‘No-No’ Someone recently asked if pod-casting was an ‘overpopulated space’, presumably suggesting that there was simply too much material out in... Read more

  Posted on 07 May 2014 MARKETING & ADVERTISING, TECH

• How to Develop a Tone of Voice for Your Content Marketing

  

  “Before you even start typing you latest social media update, writing your next blog post or plotting a new email marketing campaign, you need to ask yourself... Read more

  Posted on 05 May 2014 MARKETING & ADVERTISING, TECH

• Content Marketing: The Long and Short of It

  

  “Attention spans are short. The world moves at lightning speed. If you want to capture the eyes of clients, prospects and centers of influence (COIs), you need... Read more

  Posted on 02 May 2014 MARKETING & ADVERTISING, TECH

• 50+ Tools for Content Curation and Content Marketing

  

  “Content curation and content marketing are hot terms today. Curation involves weeding through the vastness of the Web to find the information your audience wil... Read more

  Posted on 01 May 2014 MARKETING & ADVERTISING, TECH

• 10 Steps to Scale Your Content Marketing Strategy

  

  No matter what size business you have you can scale your content marketing to fit your needs. Paramount in a content marketing effort is consistency. Read more

  Posted on 30 April 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘How to Polish Your Table’

  

  How to polish a your table There are two truths in this world, two that I can attest to anyway. The first is this, ‘raising children is like nailing a poached... Read more

  Posted on 29 April 2014 MARKETING & ADVERTISING, TECH

• The Power of Visual Content

  

  Visual content helps engage more of the brain. Engage more of the brain and you get more of the persons attention … you can do the math from there. ~Curator “Wh... Read more

  Posted on 28 April 2014 MARKETING & ADVERTISING, TECH

• Content Curation For SEO: The Good, The Bad & The Ethics

  

  A good rule of thumb for content curation is to monitor your own response. If you read or see something you think everyone should know, you’ve found content... Read more

  Posted on 25 April 2014 MARKETING & ADVERTISING, TECH

• Content Marketing for Business Services: Data That Proves Emotion Trumps Reason

  

  “Common sense tells us that business buyers are primarily interested in the business value of a product. We think that unlike B2C buyers, who are more... Read more

  Posted on 24 April 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Two Big Thumbs, One Sore Neck

  

  Two big thumbs, one sore neck Twenty five years ago the world was first introduced to the Nintendo Game Boy, up until then a ‘game boy’ was quite another matter! Read more

  Posted on 22 April 2014 MARKETING & ADVERTISING, TECH

• The Case for How-to Video Content

  

  “Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10. Read more

  Posted on 21 April 2014 MARKETING & ADVERTISING, TECH

• Warning: These 6 Mistakes Will Kill Your Blog

  

  “Statistics prove that blogging builds business. According to HubSpot’s 2013 State of Inbound Marketing Report: 34% of all sales leads generated last year were... Read more

  Posted on 18 April 2014 MARKETING & ADVERTISING, TECH