“Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and mid-sized online retailers, video content simply makes sense in the second half of 2014.
Many large multichannel retailers — including Williams-Sonoma, Advanced Auto Parts, Toys”R”Us, The Home Depot, Barnes & Noble, Lane Bryant, and Office Depot — use product videos to help sell items online, and even more retailers use video as part of a content marketing strategy to increase site traffic and customer engagement.
Small business owners should follow suit and start marketing with video for at least four reasons.” More from this article by Armando Roggio>>>
