Marketing & Advertising Magazine

Content Curation For SEO: The Good, The Bad & The Ethics

Posted on the 25 April 2014 by Scotcombs @3rdplanetmedia

Blog TypwriterA good rule of thumb for content curation is to monitor your own response. If you read or see something you think everyone should know, you’ve found content worth sharing. ~Curator

“As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of perspectives on a given topic and present the very best content to their readers. But bad content curation could raise concerns about the “dreaded duplicate content” which search engines may penalize.

With that in mind, here’s a look at best practices for content curation SEO, as well as potential pitfalls to avoid and ethical considerations to help guide your SEO strategy.” More from this article by Pawan Deshpande>>>

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