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LATEST ARTICLES ( 360 )

• Why Online Video is Beating Social Media

  

  “During these past few years social media has gotten more hype than just about anything. It’s been a great bandwagon to jump on and just about every online... Read more

  Posted on 26 September 2013 MARKETING & ADVERTISING, TECH

• 9 Content Ideas to Jumpstart Your Video Marketing Strategy

  

  “Videos are one of the greatest pieces in your content and social media marketing puzzle. Branded videos and video ads are currently one of the most engaging... Read more

  Posted on 26 September 2013 MARKETING & ADVERTISING, TECH

• Is Twitter Becoming ‘Old Media’?

  

  What if Twitter isn’t really new media after all? One researcher has come to the conclusion that Twitter is becoming “a non–evolving, static structure, like TV... Read more

  Posted on 25 September 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Dumbing Down Clever People

  

  Dumbing down clever people… Let me get this straight, education is available to more people than at any time in human history, access to information is akin to ... Read more

  Posted on 24 September 2013 MARKETING & ADVERTISING, TECH

• Five Tips Friday: Product Demo Videos

  

  “It’s no secret that video is becoming increasingly important as a marketing tool. Ever since Google bought YouTube, video has become a powerful way to drive... Read more

  Posted on 23 September 2013 MARKETING & ADVERTISING, TECH

• The 10 Commandments of Content

  

  “The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue t... Read more

  Posted on 23 September 2013 MARKETING & ADVERTISING, TECH

• The Begining: How to Use Video in Marketing

  

  “There is no doubt that American consumers today are expecting more. Your marketing strategy should be constantly aiming reach those picky potential customers... Read more

  Posted on 20 September 2013 MARKETING & ADVERTISING, TECH

• 6 Ways to Make Content Marketing Sustainable

  

  “Content marketing has become a popular buzzword for brands in recent years, but creating a steady flow of relevant content isn’t as easy as it sounds. Read more

  Posted on 20 September 2013 MARKETING & ADVERTISING, TECH

• Content Marketing Strategies for Brands—An Interview with Marc Purtell

  

  “Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have... Read more

  Posted on 19 September 2013 MARKETING & ADVERTISING, TECH

• Never Forget: Marketers Will Keep Failing at Social Media

  

  “What compels a company to so thoroughly embarrass itself by trying to profit from tragedy? That’s the question many are asking recently as on September 11, jus... Read more

  Posted on 18 September 2013 MARKETING & ADVERTISING, TECH

• Do Your Buyer Personas Look Like They Are From 1980?

  “It is downright scary. Pressure is building to come out of the recession and light a fire under growth. Marketers and sellers are responding impulsively. How?... Read more

  Posted on 18 September 2013 MARKETING & ADVERTISING, TECH

• The Long & Winding Road: Antisocial Social?

  

  “Dad, tell me what it was like when you were young..you know before they had the internet” said my son as we drove to his athletics training. Read more

  Posted on 17 September 2013 MARKETING & ADVERTISING, TECH

• Video Content Gains Popularity with B2B Marketers

  

  “B2B marketers are increasingly favouring video over whitepaper formats as part of their growing content marketing initiatives, an industry report has found. Read more

  Posted on 16 September 2013 MARKETING & ADVERTISING, TECH

• 5 Ways Your Business Should Be Using Video

  

  “Whether you’re using video to communicate among your own team members or to complement your marketing, the most important thing is that you set aside time to... Read more

  Posted on 13 September 2013 MARKETING & ADVERTISING, TECH

• Chipotle Targets Big Food, Skips Big Branding

  

  “Chipotle hopes that its new, anti-Big-Food video and downloadable game go viral — even with little mention of the Chipotle brand name or logo. Read more

  Posted on 13 September 2013 MARKETING & ADVERTISING, TECH

• 3 Ways to Use Online Video in Small Business Marketing

  

  “If you’re not using online video content to draw in traffic and new customers for your small business, you’re behind the online marketing curve. Read more

  Posted on 12 September 2013 MARKETING & ADVERTISING, TECH

• YouTube Cuts Video Marketing Conversations Short by Removing Responses

  

  “For YouTube, it’s out with the old and in with the new. In a post for the Official YouTube Partners Creators blog, the video sharing channel announced it’s... Read more

  Posted on 11 September 2013 MARKETING & ADVERTISING, TECH

• Product Endorsement Video Hits the Bigtime!

  

  One of the top guitar companies in the country, Paul Reed Smith (PRS),  has signed a local band’s guitar players to endorse their new line of guitars. Read more

  Posted on 10 September 2013 MARKETING & ADVERTISING, TECH

• PRODCAST: Hockey and Irish Rock Bands?

  

  In yet more “news of the lucky,” I got to combine another two things I love dearly last week…late 70′s Irish hard rock and Ice Hockey. Read more

  Posted on 05 September 2013 MARKETING & ADVERTISING, TECH

• 6 Common Enterprise Content Marketing Traps to Avoid

  

  “As content marketing continues to move past the early-adoption phase, we are seeing more and more enterprise marketers start to take our industry seriously. Read more

  Posted on 04 September 2013 MARKETING & ADVERTISING, TECH