“Videos are one of the greatest pieces in your content and social media marketing puzzle. Branded videos and video ads are currently one of the most engaging forms of content. In June of 2013 alone, Americans watched a record 20 billion video ads, according to comScore. Additionally, 92% of mobile users share videos (Invodo) and 75% of online video viewers have interacted with an online video ad in the past month. (Tremor Video). YouTube, one of the biggest (and often ignored) social media platforms, reaches more 18-34 year olds than any TV network.
However, many brands shy away from video content due to the perceived costs associated with the production and editing that often come along with “commercial” style video campaigns.
But even if your brand doesn’t have the ability to produce video campaigns like big budget companies like Coca Cola or Dove, you don’t have to empty your marketing budget for a single video. Great video is dependent on content, and if your video has good content, it will draw eyes. Here are several ideas for how to produce a series of recurring videos that will engage, inform and keep your customers coming back for more while keeping within your marketing budget.” More from this article by Erin Richards-Kunkel>>>
