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LATEST ARTICLES ( 703 )

• 3 Ways Event Technology Puts Attendees First

  

  Create Interesting, Inspiring Event Experiences Now more than ever, attendees are driving how events are run. The same widespread adoption of technology that ha... Read more

  Posted on 19 December 2017 BUSINESS, MARKETING & ADVERTISING

• Adding Motion to Your Images Evokes Emotion in Your Customers

  

  How many times have you heard the expression, "A picture is worth a thousand words"? If you're an integrated marketer looking for a way to hook your website... Read more

  Posted on 14 December 2017 BUSINESS, MARKETING & ADVERTISING

• The Art (and Science) of Effective Email Subject Lines

  

  As the volume of email content continues to swell, it's more important than ever to write attention-getting, eyeball-attracting email subject lines. So open you... Read more

  Posted on 12 December 2017 BUSINESS, MARKETING & ADVERTISING

• 5 Ways to Improve Mobile App Adoption

  

  Mobile apps are extraordinarily popular with both businesses and individuals users. In fact, they account for 89% of consumer mobile media time. The biggest... Read more

  Posted on 07 December 2017 BUSINESS, MARKETING & ADVERTISING

• How Holiday Signage Can Help You Win and Keep New Customers

  

  Here's a present that integrated marketers don't have to wait for: the National Retail Federation predicts that Holiday '17 sales will be up 4% from last year.... Read more

  Posted on 05 December 2017 BUSINESS, MARKETING & ADVERTISING

• The Real Price of Purchased Email Lists

  

  Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don't have enough prospects of your own, should... Read more

  Posted on 28 November 2017 BUSINESS, MARKETING & ADVERTISING

• Treat Your Employees and Customers With Holiday Promotional Items

  

  Holiday Gift Ideas from Fun to Fabulous It's that time of year again, when businesses both large and small start thinking about how to recognize their staff... Read more

  Posted on 21 November 2017 BUSINESS, MARKETING & ADVERTISING

• To Whet Google’s Appetite, Serve Fresh Content

  

  Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content - the kind of content web visitors... Read more

  Posted on 16 November 2017 BUSINESS, MARKETING & ADVERTISING

• SSL for Websites: What is It and Do You Need It?

  

  If you own or are involved in managing a website, you've probably heard the term "SSL." SSL stands for Secure Sockets Layer, and it's how websites keep prying... Read more

  Posted on 14 November 2017 BUSINESS, MARKETING & ADVERTISING

• The Three Phases of Good Email List Hygiene

  

  (And No, It's Not 'Wash, Rinse, Repeat') When we integrated marketers start feeling concerned about email performance, it's time for some good list hygiene. Lis... Read more

  Posted on 09 November 2017 BUSINESS, MARKETING & ADVERTISING

• What You Must Know About Crisis Communications

  

  Despite the best planning, integrated marketers sometimes have to cope with disasters-of the natural unnatural, or self-inflicted kind. Like when your product... Read more

  Posted on 07 November 2017 BUSINESS, MARKETING & ADVERTISING

• Mobile Marketing – Why You Should Collect Prospects’ Numbers

  

  It goes without saying that mobile is everywhere nowadays. 75% of internet use for 2017 has been predicted to be mobile, with millennials largely driving the... Read more

  Posted on 02 November 2017 BUSINESS, MARKETING & ADVERTISING

• Ring in the Season and Bring in the Business with a Holiday Marketing Campaign

  

  Ready or not, Holiday Season 2017 is upon us. If you have a seasonal business (or even if you don't), the holidays present many unique opportunities to let... Read more

  Posted on 19 October 2017 BUSINESS, MARKETING & ADVERTISING

• Show-Stopping Storefronts Mix Analog and Digital

  

  Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means... Read more

  Posted on 17 October 2017 BUSINESS, MARKETING & ADVERTISING

• 4 Tips for Standout Social Media

  

  As more small businesses rise to the challenge of creating customer-centric experiences, integrated marketers are finding that the social media strategies and... Read more

  Posted on 12 October 2017 BUSINESS, MARKETING & ADVERTISING

• The Write Way To Email Mastery

  

  It probably won't surprise you that the average person receives 88 emails per day. (If you work around eight hours per day, that translates into more than 10... Read more

  Posted on 05 October 2017 BUSINESS, MARKETING & ADVERTISING

• 5 Ways to Get the Most Out of Your Networking Events

  

  Whether you love networking at events or it strikes fear into your heart, it is an inevitable component of marketing that allows you to maintain relevance,... Read more

  Posted on 03 October 2017 BUSINESS, MARKETING & ADVERTISING

• 5 Event Contract Must-Haves to Protect Your Business

  

  Ensure That Terms and Services are Clear from the Start As is often the case for jack-of-all trades integrated marketers, you probably find yourself at least... Read more

  Posted on 26 September 2017 BUSINESS, MARKETING & ADVERTISING

• 4 Reasons Why It’s Time to Freshen Up Your Signage

  

  Who hasn't heard that old chestnut, "A business with no sign is a sign of no business?" Most integrated marketers appreciate the benefits and the necessity of... Read more

  Posted on 21 September 2017 BUSINESS, MARKETING & ADVERTISING

• Monster.com’s 3-Word Content Strategy How (Wow, Now) Will You Adapt It for Your...

  

  Monster.com has been a leading resource for job seekers since 1994, but in recent years they've also become known for their content marketing savvy. With a... Read more

  Posted on 19 September 2017 BUSINESS, MARKETING & ADVERTISING