Business Magazine

Show-Stopping Storefronts Mix Analog and Digital

Posted on the 17 October 2017 by Marketingtango @marketingtango
Show-Stopping Storefronts Mix Analog and Digital

Show-Stopping Storefronts Mix Analog and Digital

Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated marketers need to double-down on their IRL UX (Interweb slang for: In Real Life User Experience). Revving up your storefront doesn't have to mean installing video walls or going all-digital: some of the most effective examples blend traditional with high-tech. Adding digital to the mix gives you a huge advantage: up to 80% of consumers say they've entered a store because of an intriguing digital sign. Here's how (and why) to think about blending old with new.

You're Not Just Selling Your Products, You're Selling Your Brand
Customers, especially Millennials, are drawn to stores that seem to pick up where the digital experience leaves off. So that means your outward signage and displays should echo your standout website. Whether you're using analog or digital signage, make sure there's consistency: use the same fonts, colors and photos or photo treatments.

Now is a good time to do a brand check: does your web presence synch up with the essence of your brand or retail store?

Mannequins Are Still Useful (To A Point)
If your store sells clothing or soft-goods, it's still useful to have old-school mannequins inside the store to display clothing. However, for prominent window displays, consider a digital sign that allows you to show clothing or products in use.

Best Practices in Action
  • This whimsical storefront from Kate Spade integrates a touchscreen to make the store feel like the world's biggest vending machine. The whole experience, right down to colors and fonts, is on-point and on-brand.
  • Crocs-yes, they're still around-recently opened a flagship store that uses playful video and lighting with traditional displays to create an attention-getting presence that cuts through the competition to stand out.
  • UK retailer Topshop pulled out all the stops with a display that incorporated traditional photography and a video "catwalk" surrounded by smaller, shoppable screens displaying the items modeled on the catwalk.

The brilliant thing about these displays is that each could be adapted for any store or any type of product: hardware, financial services, or restaurant supplies.

Brush Up On Signage Essentials
What makes the three examples above so successful is that each store nailed every single element in the sign, both the analog and the digital components. It's not easy, but when integrated marketers (and their customers) look at the final product, it's worth acing each element.

Think Boldly to Improve the Pulling Power of Signage
Does Throwback Signage Point to the Future of Integrated Marketing?
What You Should Know Before Buying Signage


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Vans RV-7

    Vans RV-7

    @ Chino Airport, CA May 2018 This RV-7 sits waiting for a pilot to hop in and take her up.  The Van’s RV-7 is a two-seat, single-engine, low-wing homebuilt... Read more

    The 15 December 2018 by   Htam
    PHOTOGRAPHY, SOCIETY
  • The Dots

    Dots

    Connections have always fascinated me. Maybe it’s because life is a random stream of stuff constantly thrown at you that makes a mockery of any plans you might... Read more

    The 15 December 2018 by   Steveawiggins
    POLITICS, RELIGION, SOCIETY
  • 5 Strategies To Overcome The Fears Of A New Venture

    Strategies Overcome Fears Venture

    One of the biggest impediments to starting a new venture is the “terror barrier,” as popularized by Bob Proctor, a 75-year-old millionaire and world renowned... Read more

    The 15 December 2018 by   Martin Zwilling
    BUSINESS, CAREER
  • Eating Red Meat Increases TMAO Levels. Should We Care?

    Eating Meat Increases TMAO Levels. Should Care?

    A new study published in the European Heart Journal says we should care about blood levels of a metabolite trimethylamine N-oxide (TMAO), but is that true? NBC... Read more

    The 15 December 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Weekend Reads

    Weekend Reads

    I'm writing this from my mom's house where I've been spending a good deal of time. She's doing fantastically and cannot wait for next week when her drain will b... Read more

    The 15 December 2018 by   Wardrobeoxygen
    FASHION, SELF EXPRESSION, SHOPPING
  • Homeless Nights of Youth & Yet Another Christmas

    Homeless Nights Youth Another Christmas

    Parenting blunders are behind the face of every homeless young child and you would have tears in your eyes listening to tragic stories of homeless nights of... Read more

    The 15 December 2018 by   Ruby Mariah
    GADGETS, TECH
  • Christmas Scene at ‘The Reservoire’

    Christmas Scene ‘The Reservoire’

    The Reservoire is a state of mind! This stylish resto bar takes you straight to New York or London. Located in Koramangala right opposite Bonsouth, the place... Read more

    The 15 December 2018 by   Rohit Dassani
    DINING OUT, FOOD & DRINK