Jamiedunham

LATEST ARTICLES ( 168 )

• Holiday Marketing to Women: 43% of Women Shop Online at Work

  

  Women are the holiday multi-taskers so it’s no surprise that 43% of female workers say they have holiday shopped online while at work, according to the new... Read more

  Posted on 10 December 2013 BUSINESS, MARKETING & ADVERTISING

• Happy Thanksgiving to You All!

  

  We love Thanksgiving. It’s the most American of Holidays! A Thankful heart, a generous helping of friends and family, a bigger bird, football rivalries, an earl... Read more

  Posted on 26 November 2013 BUSINESS, MARKETING & ADVERTISING

• Holiday Marketing to Women: Instant Greetings Vs. Greeting Cards

  

  It’s the time of the year when we begin thinking about sending holiday greetings to friends and family far and wide. Will it be an online greeting this year or ... Read more

  Posted on 16 November 2013 BUSINESS, MARKETING & ADVERTISING

• Holiday Marketing to Women: Online Shopping Rules!

  

  The stores are already decked in Christmas decorations. Santa has shown up in some malls. The holiday television spots have started. Read more

  Posted on 13 November 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Teenagers: Facebook Fail

  

  Teenagers introduced us to Facebook and now they are moving on.  Just 23 percent of teens think Facebook is the most important social site, down from 42... Read more

  Posted on 30 October 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Endorser Ads Starring “You”

  

  Are you an unwitting testimonial in a social ad? You might be. Google is just the latest to roll out “shared endorsements”, which post users of Google+ and Gmai... Read more

  Posted on 27 October 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: 3 Hours at Doctor Vs. 52 Hours Online

  

  New research says that the average consumer visits the doctor three times a year but spends some 52 hours a year researching health information online... Read more

  Posted on 14 October 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: The Female Shopping Brain

  

  The difference between male and female brains has long been acknowledged by most of us. But now there seems to be scientific truth to the idea. Read more

  Posted on 09 October 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Millennials: Only 6% Trust Online Advertising

  

  Do you know how to connect with the Millennial Generation?  Does your Marketing to Women include Marketing to Millennial Women?Marketing to millennials is not... Read more

  Posted on 01 October 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: THINK Social!

  

  For the few dinosaurs out there who think that social media is a passing fad, listen up!  Five years ago, only 29% of online Americans used social media.  That... Read more

  Posted on 26 September 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Football to Women: Touchdown Time!

  

  For marketers, football is almost as important as the holiday season. The all round appeal to both men and women has made football one of the most efficient... Read more

  Posted on 25 September 2013 BUSINESS, FOOTBALL, MARKETING & ADVERTISING, SPORTS

• Marketing to Women: “Secrets and Lies” Consumers Are Hiding

  

  Consumers can be hiding their true motivations. That’s the findings of a new research study by Young Rubicam. Consumers may be hiding their most important... Read more

  Posted on 23 September 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Third of Purchase Conversions Occur on Mobile

  

  Whether we have the latest smartphone or a second generation tablet, we are all using them to shop! A recent study by AOL showed that the conversion rate for... Read more

  Posted on 10 September 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: The Mobile Shopping Love Affair

  

  We can no longer separate the female shopper from her shopping tool of choice – the smartphone and the tablet. Retailers should understand that the love... Read more

  Posted on 04 September 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Generosity Wins

  

  Generosity and kindness are important social behaviors for individuals, but they are also important for businesses.   Yes, our moms taught us to share and to... Read more

  Posted on 02 September 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Back-to-School to Parents: What Social Media Tells Us

  

  The Lipstick Economy is interested in Back-to-School this year and how this year might be different from other years because of trends such as year-round... Read more

  Posted on 28 August 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Young Women: Is Facebook Fatigue Real?

  

  It was all over the news. Facebook fatigue. Beginning in February of this year, studies and articles surfaced regarding the current state of Facebook and the... Read more

  Posted on 26 August 2013 BUSINESS, MARKETING & ADVERTISING

• Are CEOs Anti-Social? 68% Not On Social Network

  

  I am pretty fascinated about this little factoid: 68% of Fortune 500 CEOs have no presence on any of the major social networks. The homework on this little... Read more

  Posted on 10 August 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Latinas: Hispanic Women Growing in Buying Power

  

  Hispanic women are growing in purchasing power in the U.S., as Hispanics reach 54 million in the U.S. population.  According to Nielsen, Hispanic women, also... Read more

  Posted on 05 August 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Five Trends Changing Back-to-School Shopping

  

  This is tax-free weekend in Tennessee and the crowds seem to be isolated to just a few stores like Apple? This Back to School season is expected to be down 7%... Read more

  Posted on 03 August 2013 BUSINESS, MARKETING & ADVERTISING