Jamiedunham

LATEST ARTICLES ( 168 )

• Smartphone is Smart Tool for Travel Research

  

  The smartphone has become the go-to tool for travel and travel planning. Some 85% of American travelers reported using smartphones while on holiday, while just... Read more

  Posted on 10 March 2015 BUSINESS, MARKETING & ADVERTISING

• Marketing Healthcare to Women: Google Search Joins with Mayo Clinic

  

  Google has partnered with the Mayo Clinic to deliver health information through search in a totally new way to provide more information on symptoms and... Read more

  Posted on 21 February 2015 BUSINESS, MARKETING & ADVERTISING

• Is Advertising Finally Accepting All Body Types?

  

  There is always a Nashville connection. This week Sports Illustrated has taken over downtown Nashville for its first bash in honor of its America the Beautiful... Read more

  Posted on 10 February 2015 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Young Single Women Donors More Generous

  

  There is a new study reported in The Chronicle of Philanthropy identifying a rising group of charitable donors. The study finds “Millennial and Generation X... Read more

  Posted on 17 December 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Why Shopping Local is Important

  

  Linda Berry, Bella Linea OwnerShopping local is more than a trend. It is growing for several reasons. Shopping local is good for business, good for the... Read more

  Posted on 16 December 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: More Than a Number

  

  I don’t often talk about a single television spot but the Special K “More than a number” campaign has generated a spot that really defines women as more than... Read more

  Posted on 16 November 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Tipping Point for 2014 Holiday Shopping

  

  The 2014 holiday shopping season will be a tipping point for online shopping. A PwC report finds that 41% of shoppers plan to spend more online this year than... Read more

  Posted on 21 October 2014 BUSINESS, MARKETING & ADVERTISING

• Are TV and Digital Still Going Steady?

  

  There is so much talk about the close relationship between television and your second screen but new reports show that the relationship may not always be as... Read more

  Posted on 09 October 2014 BUSINESS, MARKETING & ADVERTISING

• Six Key Trends Shaping Millennial Thrift Style

  

  Millennial Thrift ShoppingMy daughter Katie often sends me pictures of her fabulous vintage finds like a folkloric skirt from the 50s or a cocktail dress from... Read more

  Posted on 06 October 2014 BUSINESS, MARKETING & ADVERTISING

• Move Over Millennials. There’s a New Kid in Town!

  

  Naming Gen EdgeA Guest Post by Amy LynchRecently demographers and gen theorists documented a clear shift–new behaviors and attitudes that signaled the start of ... Read more

  Posted on 08 September 2014 BUSINESS, MARKETING & ADVERTISING

• What Advertisers Like Nine West Need to Know About Marketing to Women

  

  Beyond the 25-49 DemoI hear target audience horror stories like Nine West all the time.  Sometimes it is a media target issue, sometimes it is a relevance... Read more

  Posted on 25 August 2014 BUSINESS, MARKETING & ADVERTISING

• The Importance of the Female Football Fan

  

  Football season is upon us and women are gearing up for the season. Yes, women are a real target and marketing to women has never been more important.... Read more

  Posted on 16 August 2014 BUSINESS, MARKETING & ADVERTISING

• Five Things to Know About 2014 Back-to-School Marketing

  

  Believe it or not, back-to-school is in full swing now. The traditional back-to-school season has changed and marketers need to make note. Read more

  Posted on 10 July 2014 BUSINESS, MARKETING & ADVERTISING

• The Blurred Lines of Gender Blenders

  

  Gender is less of a definer for identity today than it was for previous generations. With Millennials representing 23.5% of the U.S. population, these 18-34... Read more

  Posted on 08 July 2014 BUSINESS, MARKETING & ADVERTISING

• The Lipstick Economy in Iran. Really?

  

  An Iranian woman checks make up at a cosmetics shop in northern Tehran on May 6, 2014. (photo credit: AFP/Atta Kenare)It seems like a contradiction that... Read more

  Posted on 23 June 2014 BUSINESS, MARKETING & ADVERTISING

• A Salute to Fathers Who Raise Female Leaders

  

  Fathers have a big impact on what their little girls do later in life. I remember my husband taking that first look at our little red-head when she was born... Read more

  Posted on 15 June 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Non-Moms: The Nuclear Family Blown Up!

  

  47% of women of childbearing age in the US do not have kids.Having the perfect marriage and the nuclear family of two parents, 2.5 kids, and a house in the... Read more

  Posted on 07 June 2014 BUSINESS, MARKETING & ADVERTISING

• What We Can Learn from The New York Times Being Behind the Times

  

  The Gray Lady has problems – more than just the firing of Jill Abramson or lack of reporting on Jill Abramson’s demise. It seems the Times is behind the times i... Read more

  Posted on 26 May 2014 BUSINESS, MARKETING & ADVERTISING

• Are Female CEOs Being Thrown Off The “Glass Cliff”?

  

  New research shows that female CEOs and senior executive women like Jill Abramson are more likely to be abruptly fired, thrown off the “glass cliff”, than men. Read more

  Posted on 17 May 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Is the Lunch Hour Dead?

  

  As I was munching on my McDonald’s salad at my desk today, I started wondering about the fate of lunch in America. I certainly don’t seem to break for lunch as... Read more

  Posted on 14 May 2014 BUSINESS, MARKETING & ADVERTISING