Chrisbrown
MY BLOGS
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Branding & Marketing
http://brandandmarket.com/
Branding and marketing information for business professionals that are interested in both strategy and tactics in marketing.
LATEST ARTICLES ( 300 )
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Measuring Social Media’s Impact on the Bottom Line
Do you struggle to determine the impact of Social Media? You're not alone! Many business professionals feel that they need a social media presence, but really... Read more
Posted on 22 August 2018 BUSINESS, MARKETING & ADVERTISING -
12 Years Blog-a-versary!
Happy blog-a-versary to Branding Marketing! How could it be 12 years have gone by for this blog? February 2006 was a long time ago. My first blog post was... Read more
Posted on 27 February 2018 BUSINESS, MARKETING & ADVERTISING -
Not an Expert at Photo Shop? No Worries!
A friend of mine told me about a really handy app for retouching photographs on your phone last week. When she showed me what it could do, I immediately... Read more
Posted on 19 February 2018 BUSINESS, MARKETING & ADVERTISING -
Using Audio-Video to Share Your Message on Facebook & YouTube
As a marketing professional, if you're not using audio-video to build your audience, share your message and communicate with your customers, you probably have... Read more
Posted on 17 January 2018 BUSINESS, MARKETING & ADVERTISING -
Picking up the #Slack
Perhaps you are as bombarded with channels of communication as I am - Skype, Zoom video calls, tweets, Conference calls, texts, Facebook Messages, phone calls... Read more
Posted on 07 December 2017 BUSINESS, MARKETING & ADVERTISING -
Tools for Making Marketing Tactics Easier
Apps and tools make things easier when you're working on marketing tactics. Here are a few tools that I've used to make preparing marketing easier over the... Read more
Posted on 10 November 2017 BUSINESS, MARKETING & ADVERTISING -
Thinking of Entering Your Content Marketing Campaign into One of These...
I don't usually focus on contests in Branding and Marketing but something about this one grabbed my attention. Maybe it is the FIN award. Have you heard about... Read more
Posted on 20 September 2017 BUSINESS, MARKETING & ADVERTISING -
Google Search Results to Include Video – TechCrunch
Video Reviews - TechCrunch announced that Google revealed it will be adding video to search results. Video reviews from users can be uploaded to Google from... Read more
Posted on 18 September 2017 BUSINESS, MARKETING & ADVERTISING -
What’s the Difference Between Branding and Marketing?
In talking with a business owner the other day, the question came up: "What's the difference between branding and marketing?" In my opinion the two concepts... Read more
Posted on 29 August 2017 BUSINESS, MARKETING & ADVERTISING -
Need Results? Focus on Target Market Before Creating Your Message!
So much of marketing activity is focused on creative. Making the "perfect" headline. Shooting the "perfect" photo. Revising the layout until it is "perfect"... Read more
Posted on 15 August 2017 BUSINESS, MARKETING & ADVERTISING -
Complete the Sales Cycle
Are you doing what is needed to complete the sales cycle? Has your company captured the steps of your sales cycle like a bread crumb trail that is easy to... Read more
Posted on 18 July 2017 BUSINESS, MARKETING & ADVERTISING -
Marketing with Instagram – A Podcast Interview with Instagram Expert Jeremy...
Keeping up with all the changes and nuances of social media can be difficult. Many marketing professionals are still wondering if they should even bother with... Read more
Posted on 18 May 2017 BUSINESS, MARKETING & ADVERTISING -
Marketing to Moms
The people at MDG Advertising made a really great infographic that I have to share with you. If your target market is the MOM market, you may already know all... Read more
Posted on 09 May 2017 BUSINESS, MARKETING & ADVERTISING -
Does Your Website Have the SSL Secure Sockets Layer Installed?
SSL Secure Sockets Layer - If you don't know what I'm talking about, you probably don't have it. But now you need it. It never used to be a big deal, unless yo... Read more
Posted on 31 March 2017 BUSINESS, MARKETING & ADVERTISING -
Social Media Marketing Isn’t Rocket Science. However…
Many companies do their own social media marketing and don't outsource to a marketing firm. There's nothing wrong with that. In fact, doing your own marketing i... Read more
Posted on 28 February 2017 BUSINESS, MARKETING & ADVERTISING -
When the TV Watches You…
I know that we marketers love information. The more information about our audience, the better. But the idea of having the TV watch me ... down to are my eyes... Read more
Posted on 27 February 2017 BUSINESS, MARKETING & ADVERTISING -
Why Content Marketing is So Important to Your 2017 Online Visibility
Everyone knows that content marketing is important. It seems everywhere I look there is lots of discussion about it. Content marketing provides a number of... Read more
Posted on 02 February 2017 BUSINESS, MARKETING & ADVERTISING -
Goodbye 2016 – Welcome 2017
Happy New Year to all. Today is my first day back into the office since the holidays and I'm getting organized. I've been reviewing my marketing action plans... Read more
Posted on 02 January 2017 BUSINESS, MARKETING & ADVERTISING -
Go Responsive…NOW!
I know that already you know. It's important to go responsive. You've heard the word "Responsive" used and you know it's important... but what is it really?... Read more
Posted on 21 November 2016 BUSINESS, MARKETING & ADVERTISING -
The OTHER Chris Brown
With a name like Chris Brown, I have my marketing work cut out for me. Do you have any challenges getting your name found on the internet? I know I do. Today,... Read more
Posted on 01 November 2016 BUSINESS, MARKETING & ADVERTISING