Are you doing what is needed to complete the sales cycle? Has your company captured the steps of your sales cycle like a bread crumb trail that is easy to follow? Do your employees understand every step from inquiry to contract?
After someone contacts you on your website, does your staff know what to ask them to get to the next stage? Do they even know what the next stage is?
Since many companies don't clearly outline their sales steps as they relate to the marketing programs, there's a good chance your business is leaving leads unanswered and new business may be going to your competitors.
It is critical that you create a marketing plan to capture awareness and develop interest in your company... but without a strong sales team to keep the leads moving from prospect to customer, you can be wasting marketing money.
Analyze Your Sales Cycle
Several of our clients depend on my company to do an inventory and analysis of their sales cycle. By working together with their sales team, we're able to identify new opportunities and create natural marketing programs that help our clients move people thorough the cycle without hiccups.
Our customers have seen improved results by working through their sales process and marketing campaign to plug any leaks and improve the weakest links. As a result, regular quarterly check-ups ensure that the sales managers will be on track to make their forecasts.
Do you need help mapping your marketing and sales process? We have experience in working with companies who need to attract and retain more customers. Contact us if your interested in learning more.
