Andreaantal
MY BLOGS
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Andrea Antal
http://andreaantal.com/
Content Marketing specialist.
LATEST ARTICLES ( 114 )
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Content Marketing? There’s a Checklist for That!
If you’re anything like me, you love checklists! There’s nothing more satisfying than accomplishing mini tasks within a larger project, and tracking results... Read more
Posted on 05 September 2013 BUSINESS, SOCIAL MEDIA -
Workplace Fraudster’s Beware… We’re onto You!
Image credit: http://www.constructioncitizen.com/Would you have assumed that small businesses (less than 100 employees) are more at risk for internal fraud... Read more
Posted on 25 August 2013 BUSINESS, SOCIAL MEDIA -
Fear of Communicating? You’re Not Alone
The fear of public speaking still outranks any other fear – including death.Generally, a sense of fear is absolutely normal and healthy because it activates... Read more
Posted on 07 July 2013 BUSINESS, SOCIAL MEDIA -
Crafty Ideas for Marketing Your Small Business
While there is some truth to the old adage, “you need to spend money to make money,” you don’t need to dump bucket loads on marketing. Read more
Posted on 29 June 2013 BUSINESS, SOCIAL MEDIA -
Content Marketing: The Yin & Yang of PR & Journalism
Content marketing is quickly becoming all the rage as the importance to communicate constantly and creatively has reached an all-time high. Read more
Posted on 27 June 2013 BUSINESS, SOCIAL MEDIA -
Is Your Business Too Boring for a Blog?
Do you ever feel that your business or industry isn’t exciting enough to jump into the world of social networking? You certainly wouldn’t be alone. Read more
Posted on 26 June 2013 BUSINESS, SOCIAL MEDIA -
Corporate Social Responsibility (CSR): Beware of the Wolf in Sheep’s Clothing
Corporate Social Responsibility was introduced back in the late 60’s-early 70’s as a somewhat self-regulated model for which businesses could comply and... Read more
Posted on 24 June 2013 BUSINESS, SOCIAL MEDIA -
Discounting Your Price Means Discounting Your Value
When sales are in a slump, one of the most tempting approaches businesses take to increase revenue is to cut prices. If you fall for this tactic, it’s time to... Read more
Posted on 22 June 2013 BUSINESS, SOCIAL MEDIA -
Surefire Ways to Kill Your Image
Many people – especially in public relations – can’t help but cringe when bad corporate communication hits the masses – and boy have there been some doozies. Read more
Posted on 22 June 2013 BUSINESS, SOCIAL MEDIA -
Why Your Business Needs to Embrace Holistic Marketing
The holistic marketing concept looks at marketing as a multi-layered activity recognizing that involves a broad and unified perspective to develop, design and... Read more
Posted on 10 June 2013 BUSINESS, SOCIAL MEDIA -
Social Media: Are You Driving Without a License?
Individuals and businesses small and large are hastily leaping into the world of social media because they are convinced they cannot exist or succeed in this da... Read more
Posted on 07 June 2013 BUSINESS, SOCIAL MEDIA -
Are You a Meatball Marketer?
Imagine a gorgeous ice cream sundae topped with hot fudge, whipped cream, sprinkles and maraschino cherries. Now replace the ice cream with a big, juicy... Read more
Posted on 04 June 2013 BUSINESS, SOCIAL MEDIA -
Tips for a Content Marketing Pit Stop (infographic)
Every so often, and at least annually, a digital cleaning blitzkrieg of your marketing content is in order.When you think about how much information you’re... Read more
Posted on 26 May 2013 BUSINESS, SOCIAL MEDIA -
10 Principles of Content Marketing
Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow.1. Be AccessibleDon’t publish content and then... Read more
Posted on 18 May 2013 BUSINESS, SOCIAL MEDIA -
Getting Started with Content Marketing
Successful online marketing is about more than creating a Facebook page or writing a business blog. Brands need to engage with the right customers online throug... Read more
Posted on 16 May 2013 BUSINESS, SOCIAL MEDIA -
Three B2B Content Marketing Myths
The popularity of content marketing is on the rise because compelling content can help you attract consumers, increase your brand awareness, endorse your though... Read more
Posted on 13 May 2013 BUSINESS, SOCIAL MEDIA -
The Ultimate Facebook Post (For Now)
“Best practice” is loosely tossed around in the business world, and a phrase that is quickly becoming cliché and rather ambiguous. Read more
Posted on 12 May 2013 BUSINESS, SOCIAL MEDIA -
How Can a Professional Copywriter Enhance Your Online Presence?
If your business has built an online presence, you should seriously consider using a web content writer for all or most of your SEO copywriting needs. Read more
Posted on 08 May 2013 BUSINESS, SOCIAL MEDIA -
Thinking About Starting a Business Blog?
I started this post with the intention to list all the reasons why blogging can help your business; how to start a blog; what to blog about, etc. Read more
Posted on 06 May 2013 BUSINESS, SOCIAL MEDIA -
Why Should You Hire a Freelance Copywriter?
If you have a project but lack the internal resources or expertise, it may be time to consider a freelance professional. You may be surprised to learn that the... Read more
Posted on 03 May 2013 BUSINESS, SOCIAL MEDIA