Business Magazine

Content Marketing: The Yin & Yang of PR & Journalism

Posted on the 27 June 2013 by Andreaantal @andreaeantal

JPRContent marketing is quickly becoming all the rage as the importance to communicate constantly and creatively has reached an all-time high.

The combination of great research and writing skills are necessary in order to achieve the best of both worlds, thus forming a valuable hybrid between journalists and PR specialists.

While traditional journalism and PR jobs may be on the decline, The B2B Marketing Mentor has created an insightful article with handy tips for journalists, PR people, and companies alike to ensure they don’t get left behind in the ever-growing competitive job and business markets.

 Advice for Journalists

  • Uphold traditional journalistic principles, no matter where you work
  • Keep up with the times
  • Know your audience
  • Build your own brand
  • Do some soul-searching

Advice for PR People

  • Go directly to your audience
  • Grow your skill set
  • Tell your own story
  • Be quick on your feet
  • Don’t (necessarily) stick to your guns

Advice for Companies

  • Hire people whose skills are up to speed
  • Leverage your relationships
  • Decide what story you want to tell
  • Build a content marketing department

Do you know of any journalists who are merging their skills into the world of PR and content marketing?

For more information on this topic, check out the article Content is King and You Can Be Too: The Convergence of PR and Journalism

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