Business Magazine

Why Should You Hire a Freelance Copywriter?

Posted on the 03 May 2013 by Andreaantal @andreaeantal

Woman with typewriter.If you have a project but lack the internal resources or expertise, it may be time to consider a freelance professional. You may be surprised to learn that the benefits can outweigh the costs and often save a substantial amount of time.


Most organizations have needs that require specialized skills, but are not sufficient in scope to justify a full-time employee. A freelancer or consultant offers a wealth of skills and experience, many of whom offer their services at an affordable price when compared to the expense of hiring staff with similar skills.

Freelancers generally specialize in a particular area, but some offer a versatile range of useful skills. They are likely good at problem solving, doing research, and discovering opportunities.

An objective viewpoint given by an expert from outside the company can help see the situation through fresh eyes without the predetermined ideas that internal people may have. Sometimes, being too close to an issue hinders resolution. A consultant or freelance professional brings refreshing objectivity to the state of affairs.


Hiring a freelance copywriter is a time management strategy that business leaders are quickly realizing. Budgets are tighter and affordable talent much more scarce. It is likely that your plate is simply too full, and you’re left with few options; for example, cutting a few corners in your real job or doing it on your own time. Professional-looking, well-written material takes a great deal of time to create. A professional copywriter has time for nothing else but top-notch results.


Using a freelance copywriter is your opportunity to benefit from a consistent voice and style. This is especially important in writing projects that reach a broad audience (internal or external), where a steady message, or lack of it, can impact company or brand reputation.


A freelance consultant can bring a superior level of technical knowledge and solutions while reducing costs and increasing productivity.  Other benefits to hiring a consultant can include reduced/eliminated payroll taxes, no pension or profit-sharing expenses, and the flexibility to use their skills on an ad-hoc basis. If you don’t know for a fact that you’re maximizing the potential of your business, then you likely need a consultant.

Many companies make the mistake of asking a staff person to do something they don’t have the time or skills to do; or hire a mediocre full-time person at a salary below the level of an experienced expert. Project-based or on-going expertise can supplement your staff, gaining efficiency. It is after all a matter of capacity and efficiency.

Hiring additional temporary expertise is less expensive than adding permanent staff. Since contractors are excluded from headcount and don’t receive company benefits, expenses typically shrink when projects are contracted out. Writing projects are no exception.

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